Head of Marketing & Brand - 12 month maternity

JR United Kingdom; London; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading company in London is seeking a seasoned Head of Marketing for a 12-month maternity cover. The ideal candidate will have extensive experience in brand strategy, digital marketing, and customer engagement, focusing on enhancing brand presence and executing multi-channel campaigns. This high-impact role requires strong leadership skills and a proven track record in brand building within the property or retail sectors.

Qualifications

• Proven experience in a senior brand and marketing leadership role.
• Strong track record in brand building and digital marketing.

Responsibilities

• Develop and execute a clear brand strategy to strengthen market presence.
• Lead integrated campaigns across digital, PR, social media, and events.
• Manage customer satisfaction initiatives and implement marketing automation.

Skills

Brand Strategy

Digital Marketing

Customer Engagement

Lead Generation

Job description

Social network you want to login/join with:

Head of Marketing & Brand - 12 month maternity, London

Client:

3Search

Location:

London, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

Job Views:

4

Posted:

12.05.2025

Expiry Date:

26.06.2025

Job Description:

I am looking to recruit a seasoned Head Of Marketing (Maternity Cover). The candidate must have proven experience of Brand Strategy, activation, and delivery. The candidate should come from a 'bricks and mortar' sector such as B2B or B2C retail, hotels, property, etc. Please ensure you have this experience before you apply.

This is a high-impact role for a brand-focused marketing leader with expertise in digital, PR, and customer engagement.

What We're Looking For:

• Proven experience in a senior brand and marketing leadership role, ideally in property, real estate, retail, or hotels.
• Strong track record in brand building, digital marketing, and lead generation.

What You'll Be Doing:

• Brand Strategy & Positioning - Develop and execute a clear brand strategy to strengthen market presence and messaging. A large part of this role involves elevating the brand.
• Brand stewardship, campaign planning, and management.
• Take ownership of the new brand to ensure consistent and effective positioning in the market.
• Design and plan branding and positioning strategies.
• Create a strong brand message and identity across all channels (events, email campaigns, web pages, socials).
• Monitor and analyze competitors' branding, launches, and campaigns in the market.
• Build brand awareness and work with our Head of Communications to promote the brand effectively.
• Supporting sales and lead generation efforts.
• Multi-Channel Marketing - Lead integrated campaigns across digital, PR, social media, and events to drive awareness and engagement.
• ABM: Use Lead Forensics to identify potential customers and collaborate with asset managers, marketing executives, and digital agencies for targeting.
• Digital & Website Management - Oversee website content, SEO, and UX for a seamless user experience.
• Customer Engagement & Lifecycle Marketing - Manage customer satisfaction initiatives and implement marketing automation to improve retention.
• Social Media & Content - Manage LinkedIn and content marketing to position the company as a sector thought leader.
• Stakeholder & Agency Management - Collaborate with internal teams and external partners to align with business goals.
• Events & Industry Presence - Plan and execute industry events, PR initiatives, and brand partnerships to increase visibility.