Head of Marketing and Strategic Engagement

Ellwood Atfield; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

A respected charity in social care is seeking an Interim Head of Marketing and Strategic Engagement to lead a team in developing integrated marketing campaigns. The role involves overseeing strategic initiatives to enhance awareness and engagement with target audiences, including educational institutions. The successful candidate will have a strong background in multi-channel marketing and proven leadership skills.

Qualifications

• Proven experience in marketing roles with successful multi-channel campaigns.
• Previous work in the not-for-profit or social care sector.
• Proven leadership skills and experience with senior stakeholders.

Responsibilities

• Design and implement strategic marketing campaigns for the charity.
• Manage and guide the marketing team with clear objectives.
• Oversee the marketing budget and campaign performance.

Skills

Leadership

Digital Marketing

CRM Systems

Tools

Salesforce

Job description

Head of Marketing and Strategic Engagement

Join to apply for the Head of Marketing and Strategic Engagement role at Ellwood Atfield

Head of Marketing and Strategic Engagement

Join to apply for the Head of Marketing and Strategic Engagement role at Ellwood Atfield

A respected charity within the social care sector is seeking an Interim Head of Marketing and Strategic Engagement to lead a small team in developing and delivering integrated, creative marketing campaigns. The successful candidate will be responsible for overseeing strategic marketing initiatives designed to increase awareness, engagement, and reach with target audiences, including promotion of innovative programmes funded by the Department for Education.

Key Responsibilities

• Design and implement strategic, audience-led marketing campaigns to support the charity’s services and programmes.
• Lead the creation and delivery of tailored strategies for diverse audiences including carers, local authorities, and voluntary sector organisations.
• Manage and guide the marketing team, setting clear objectives and overseeing the execution of key marketing activities.
• Work collaboratively across internal teams to ensure consistent, engaging messaging across all marketing channels.
• Lead a schools-focused engagement campaign to raise awareness of relevant issues within educational settings.
• Monitor and analyse campaign performance, adapting plans based on data insights to improve effectiveness.
• Oversee the marketing budget, ensuring resources are managed efficiently and strategically.

Key Experience Required

• Proven experience in marketing roles, with a strong record of delivering successful multi-channel campaigns.
• Previous work in the not-for-profit or social care sector.
• Proven leadership skills, including line management and experience working with senior stakeholders.
• In-depth knowledge of digital marketing, including social media, email, and both paid and organic campaigns.
• Proficiency in CRM systems (e.g. Salesforce) and using data to drive and optimise marketing strategies.

If this role looks of interest please apply using the link, or email a copy of your CV to [e-mail] by the 28th May.

Ellwood Atfield is the leading headhunter for corporate affairs, communications, policy, and advocacy. An employee-owned boutique search firm, we help you hire the most senior leaders and everyone who reports to them. We promise to connect talented people, smoothly and efficiently.

Our purpose is to create important and enduring relationships. We are an equal opportunities employer and promote diversity across our profession to ensure every individual has the opportunity to perform at their best. If you have not done so already, please let us know if you require any support so we can make the right adjustments and considerations should they be required.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing

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