Brand Specialist - Birmingham

Unilever Prestige - UK HUB; Birmingham; On-site; GBP 40,000 - 60,000; Full time

Job summary

An exciting opportunity awaits a passionate Brand Specialist to join a leading beauty division focused on luxury products. In this role, you will be at the forefront of engaging customers at Selfridges, showcasing a portfolio of premium brands. Your mission will be to achieve ambitious sales targets while delivering exceptional customer service and building brand loyalty. You'll leverage your product knowledge and sales skills to create memorable customer experiences and execute in-store events that drive foot traffic. Join a dynamic team dedicated to excellence in the beauty industry and make a significant impact in a vibrant retail environment.

Qualifications

• Proven experience in sales with a track record of achieving targets.
• Strong knowledge of skincare and beauty trends.

Responsibilities

• Promote and demonstrate brands in Selfridges to achieve sales targets.
• Conduct customer consultations to maximize sales opportunities.
• Plan and execute in-store training and events.

Skills

Sales Skills

Product Knowledge

Customer Service

Interpersonal Skills

Organizational Skills

Education

Experience in FMCG

Experience in Beauty/Skincare

Job description

Job Title: Brand Specialist (Field Sales Representative)

Responsible to: Head of Retail North, Ireland & UK Independents

Location: Birmingham - Selfridges and other Key Retailers

Business context:

Unilever Prestige is a division of Unilever that focuses on the production and marketing of prestige beauty products. Our segment specifically caters to the premium and luxury beauty market, offering a range of high-quality and innovative products. Unilever Prestige encompasses a portfolio of purposeful, well-established, and emerging brands in the premium beauty industry, including REN Clean Skincare, Murad Skincare, Living Proof Haircare, TATCHA Skincare, and Kate Somerville Skincare.

Main Responsibilities:

We have an exciting opportunity to hire an ambitious, passionate, sales-driven Brand Specialist to support all our brands across key retailers in Birmingham. You will promote, demonstrate, and communicate to customers the brands in Selfridges, with ambitious retail sales targets.

You will show passion for providing exceptional service and demonstrate excellent product and brand knowledge while being self-motivated and able to work as a team player. You will be a role model in delivering the brand customer journey and will conduct exceptional service-led customer consultations to maximize sales opportunities.

The Brand Specialist will also plan and execute in-store training and events, while highlighting stock challenges to your Line Manager and ensuring a full SKU profile is always available.

• Achieve sales targets while developing and embedding a premium customer service and building customer loyalty.
• Increase counter/account productivity to meet a minimum AUS 2.0 & AVS £65.
• Desire to learn fundamental product knowledge, including features, benefits, usage, and application techniques to provide the best results for the customer.
• Traffic stop and share our brand icons.
• Maintain counter/store quality and merchandising, including appearance and cleanliness of counter/display, ensuring merchandising is to planogram and completing a stock audit for full stock availability.
• Submit daily and weekly reports to your Line Manager.
• Develop positive relationships with department store floor managers and head office.
• Maintain a strong knowledge of skincare and beauty trends.
• Bring new ideas to the business to maximize sales and hit targets.
• Arrange store activity and dual sites (as agreed with line manager) to drive sales and footfall.
• Prepare and execute exciting in-store events that contribute to sales targets.
• Use technical knowledge and selling skills to influence customers and assist them in choosing the right products.
• Proactively identify challenges with a solution-driven attitude.
• Ensure high merchandising standards are maintained, e.g., planograms adhered to, testers available and clean, POS on shelf, pricing tickets in situ.
• Manage samples effectively when available in-store.
• Proven experience in sales and achieving/exceeding targets.
• Evidence of growing accounts.
• Experience selling in FMCG and beauty/skincare is advantageous.
• Strong interpersonal, numeracy, and organizational skills.
• Excellent team player.
• Proactive and self-motivated.
• Working hours to meet peak trade requirements (Tuesday to Saturday).

As an equal opportunities’ employer, Unilever Prestige Hub Brands is committed to the equal treatment of all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We aspire to have a diverse workforce because, in our view, diversity enables better business outcomes. We also believe that a more inclusive workplace, where people of different backgrounds work together, ensures better outcomes for all staff. From application to interview, we place inclusion at the heart of all we do. In particular, we strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join Unilever Prestige Hub Brands.

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