Head of Marketing, Alternatives/Private Markets Asset Manager, London | London, UK

Non-disclosed; London; On-site; GBP 200,000 +; Full time

Job description

Head of Marketing, Alternatives/Private Markets Asset Manager, London

Head of Marketing, Alternatives/Private Markets Asset Manager, London

Our client, an independent asset management firm specialising in alternatives and private markets products, is seeking a Head of Marketing to join their team. This role will report to the Head of Distribution in their London office.

Responsibilities

• Develop and implement comprehensive multi-channel marketing strategies aligned with business objectives
• Coordinate and manage annual events calendar including investor briefings, conferences, and webinars
• Lead creation of high-quality investment content including fund presentations, factsheets, and due diligence questionnaires
• Produce market commentary and thought leadership pieces for institutional audiences
• Act as key liaison between marketing team and investment managers to translate complex strategies into compelling messaging
• Support distribution team with bespoke content and pitch materials
• Build and manage high-performing marketing team as business scales
• Provide mentorship, performance management, and professional development opportunities
• Manage relationships with external press and media outlets
• Coordinate press releases, journalistic contributions, and promotional campaigns
• Ensure brand consistency across all public-facing communications
• Oversee vendor relationships for event logistics, digital marketing, and creative services
• Ensure all materials are accurate, compliant, and tailored to target audiences

Requirements

• Proven experience in senior marketing role within financial services, preferably asset management
• Strong understanding of investment products, markets, and regulatory frameworks
• Exceptional writing and editing skills, particularly for technical and investment content
• Demonstrated ability to manage cross-functional relationships, especially with investment professionals
• Highly organised with experience managing complex projects and timelines
• Experience in event planning and vendor coordination
• Familiarity with PR strategy and media engagement
• Degree in Marketing, Finance, Economics, or related field preferred
• CFA or IMC qualification advantageous
• Experience with digital marketing platforms and CRM systems preferred

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