Head of Marketing - 12 Month Maternity Cover

TN United Kingdom; London; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading company is seeking a Head of Marketing for a 12-month maternity cover in London. This role involves driving marketing strategies for luxury and premium sectors, managing teams, and overseeing campaigns. Ideal for an entrepreneurial marketeer with extensive experience in fashion and retail. The position offers autonomy and the chance to make a significant impact in a fast-paced environment.

Benefits

Recognition schemes

Company events

CEO sessions

Wellness programs

Employee support services

Qualifications

• Extensive marketing experience within fashion and/or retail sectors.
• Valid UK work rights are essential.

Responsibilities

• Drive the Marketing strategy for Premium, Luxury & Beauty divisions.
• Manage the established team of seven direct reports.
• Oversee integrated campaigns across all channel touchpoints.

Skills

Leadership

Strategic Planning

Digital Marketing

Communication

Adaptability

Job description

Social network you want to login/join with:

Head of Marketing - 12 Month Maternity Cover, London

Client: Frasers Group

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 537a339230a9

Job Views: 3

Posted: 14.05.2025

Expiry Date: 28.06.2025

Job Description:

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?
Our mission – we are building the world's most admired and compelling brand ecosystem.
Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences.

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits - Think fast, think fearlessly, and take the team with you
• Own it and back yourself - Own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

This unique and exciting role is to be part of an established yet fast growing business. There will be a focus on FLANNELS as it pivots further into luxury and contemporary fashion following its rapid growth across the sector, as well as FRASERS, building on the already established business as we look to expand with new stores and categories.

There will also be the opportunity to oversee the re-launch of 18montrose, our Lifestyle offering within our portfolio, as well as to work on any other fascias that might fall under the Luxury and Premium sectors.

This opportunity would suit an entrepreneurial marketeer looking to develop their marketing skills in a fast-paced, agile culture. At Frasers Group you will lead, have autonomy and make a personal difference from the day you step into the business.

Working alongside the wider Senior team, this opportunity is for a fearless leader to drive the Luxury, Premium and Beauty categories. You will have the scope to drive marketing campaigns, devise strategies as to how brands show up across our touchpoints using your marketing and industry expertise and with that in mind, create and implement exciting offline & online marketing plans that speak to our ever-evolving consumer base.

You will be the brand guardian for our fascias, and your work will inspire the wider marketing and commercial teams.

As part of this role, you will be the key marketing contact for our brand partners across the group, working with them to create commercially successful marketing campaigns which meet both ours and the brand’s objectives. You will lead supplier funding negotiations and measure the success of all campaigns based on pre-agreed commercial and marketing KPIs, implementing learnings for future campaigns to ensure the business is always developing.

Key responsibilities:

• Drive the Marketing strategy and strategic objectives for the Premium, Luxury & Beauty divisions to drive brand and commercial growth. Luxury & Premium divisions also include the Lifestyle, Junior and Home categories, alongside Fashion.
• Oversee core and brand marketing functions across the fascia and category teams.
• Lead on relationships with partner brand marketing teams, establishing partnerships with peers at each brand.
• Attend seasonal sell-in meetings with brand partners to align on priorities and product buys for the season/s ahead. Create joint business plans as required to ensure agreed objectives and growth are achieved.
• Oversee all campaign briefs to ensure business and brand objectives are translated into compelling creative campaigns, elevating the brands through strategic storytelling.
• Manage the execution of integrated campaigns across all channel touchpoints including retail, digital, social & PR channels.
• Oversee the seasonal marketing calendar and manage teams to deliver effective campaigns across their respective fascias and categories.
• Own and optimise the marketing budget to ensure maximum ROI and brand impact.
• Oversee and manage investment generation, ensuring annual targets are hit.
• Use data and analytics to review and report on performance. Ensure all campaigns are delivered in a timely manner, on budget and that all key learnings are shared post with key stakeholders both internally and, where relevant, externally. Ensure learnings are carried forward into future campaign planning.
• Partner with key channel functions across but not limited to Commercial, PR/Comms, Digital, Retail, Social, Retail Media, Membership etc to ensure alignment and seamless/consistent implementation of key marketing campaigns and messaging. Establish and maintain solid ways of working collaboratively.
• Manage the established team of seven direct reports to ensure high performance against departmental strategic priorities. Ensure development and guidance as required for each team member.
• Ensure key updates are shared regularly with the Senior Leadership team, including previous campaign results and upcoming campaign activity to ensure visibility and buy in.
• As we grow, there may be the requirement to work across other fascias within the business, including the likes of (but not limited to) Gieves and Hawkes and 18montrose.

Required experience and skills include extensive marketing experience within fashion and/or retail sectors, leadership, strategic planning, relationship management, budget management, digital marketing expertise, creative and commercial mindset, excellent communication skills, adaptability, and willingness to travel. Valid UK work rights are essential.

Along with your benefits package, we offer a wide range of perks including recognition schemes, company events, CEO sessions, wellness programs, and employee support services.

What’s next? Our Recruitment Team will review applications and contact all candidates. Shortlisted applicants may be asked to confirm details and participate in multiple interview stages, including behavioral and technical assessments, possibly with a presentation or task to demonstrate skills.