Head of Marketing

JR United Kingdom; United Kingdom; Hybrid; GBP 70,000 - 75,000; Full time

Job summary

An ambitious and innovative hospitality technology firm is seeking a dynamic Head of Marketing to shape their go-to-market strategies. This pivotal role involves managing substantial budgets and leading a growing team while implementing data-driven marketing initiatives. The successful candidate will play a crucial role in driving growth through effective lead generation and marketing analytics. With a commitment to expanding internationally and a portfolio of over 900 retained brands, this is an exciting opportunity for a marketing leader to make a significant impact in the hospitality technology sector.

Qualifications

• Experience in hospitality technology or EPOS systems.
• Proven track record in developing marketing strategies.

Responsibilities

• Develop and execute a data-driven marketing strategy.
• Lead marketing analytics and reporting.
• Mentor and develop the marketing team.

Skills

Marketing Strategy

Data Analysis

SEO

PPC

Marketing Automation

Customer Segmentation

Lead Generation

Team Leadership

Tools

Marketing Automation Tools

Job description

Social network you want to login/join with:

Proximity Recruitment are working on an exclusive basis with an ambitious & innovative Hospitality & EPOS Technology business to find a dynamic Head of Marketing (£70,000 - £75,000 + Bonus + Benefits). The role will shape & develop their go-to-market proposition for domestic & international marketing strategies. Please only apply if you have EPOS or Hospitality Technology experience.

On the SLT & working closely with the board, the successful candidate will manage multi-million pound budgets, an initial team of 2 with a roadmap to expand & with a view to the position growing to CMO.

Responsibilities include:

• Develop & execute a data-driven marketing strategy that aligns with business objectives to generate the MQLs required to deliver our growth plans.
• Lead marketing analytics & reporting.
• Own the marketing KPIs, including lead generation, conversion rates, CAC (customer acquisition cost), LTV (lifetime value), & ROI tracking.
• Implement & manage marketing automation tools.
• Work closely with the commercial, product & service teams.
• Analyse customer segmentation & behaviour to refine targeted marketing initiatives.
• Oversee digital performance, including SEO, PPC, social media, & email marketing analytics.
• Develop & manage content marketing strategies.
• Drive strategic partnerships & thought leadership within the hospitality technology industry.
• Lead, mentor, & develop the marketing team, fostering a data-driven and high-performance culture.
• Ensure best practices for A/B testing, CRO, & campaign performance tracking.
• Regularly report to the board.

The business is investing heavily in marketing & expanding internationally with over 900 retained brands to their name already. The successful candidate will have hospitality technology or hospitality experience.

The role is based in the North of England and the successful candidate will be expected to be in the offices once a fortnight, with further flexibility for the right person.

Please don’t hesitate to apply for more details.