Head of Marketing

Inspired Pet Nutrition; Thirsk; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

A leading company in the pet food industry seeks a visionary Head of Marketing to spearhead strategies for their iconic brands. This role involves driving growth and innovation while managing a high-performing marketing team. The ideal candidate will have significant experience in FMCG and a proven track record of building successful brands.

Benefits

20% annual company bonus scheme

25 days holidays + Bank Holidays

Private Medical for self and spouse

Life Assurance x 2 salary

Enhanced maternity/paternity/pawternity

Free parking

Discounted products & free hot drinks

Flexible benefits options

Qualifications

• Significant commercial experience in a branded business.
• Proven track record of outstanding business growth.
• FMCG operational understanding.

Responsibilities

• Lead marketing team to deliver sales and profit targets.
• Develop and manage communication plans to drive consumer engagement.
• Lead innovation planning for new product development.

Skills

Leadership

Strategic Thinking

Brand Management

Communication

Education

Degree calibre

Job description

Join to apply for the Head of Marketing role at Inspired Pet Nutrition

Join to apply for the Head of Marketing role at Inspired Pet Nutrition

Head of Marketing – Lead Iconic Brands in Pet!

Are you a visionary marketing leader with experience across FMCG. Do you have a track record of building and growing multi-million-pound brands? If so, we have an exciting opportunity for you!

We’re looking for an experienced and dynamic Head of Marketing to join our high-performing Marketing team. In this role, you will spearhead the strategy for our market-leading wet and dry pet food brands, driving growth, innovation, and brand love.

This role can be based in Crick, Northampton or Thirsk, North Yorkshire.

Key Accountability:

• Delivers Results - To lead a marketing team to deliver the local partition & portfolio and budgeted sales & profit targets. • To translate central portfolio strategy and vision into partition brand plans and building blocks for sales execution in store, with packaging and range that makes brands easy to find and shop.
• Creates compelling Portfolio strategies and brand plans - To turn data into insight to create actionable plans for sales and retailer execution. To set a compelling year +1 brand plan, cascaded from the central portfolio plan and strategy, with clear direction, execution levers, building blocks and success measures. • Engages colleagues at deployment days and external retail partners at brands days with inspiring category growth plans that secure execution of brand growth building blocks.
• Communication and Media Planning - Develop and manage communication plans that get the brand noticed and drive a consumer engagement, and sales return ROI. • Develop and lead media plans that maximise brand health and sales return against A&P investment. • Measure and track A&P effectiveness and ROI. • Develop and manage trade marketing and activation plans that drive retailer engagement and support execution and brand activation in store or on-line.
• Innovation planning - NPD - to lead the development of a healthy local pipeline of incremental and margin additive innovation that executes the central brand and portfolio strategy and drives branded growth into new needs, channels or usage occasions. • EPD – to constantly renovate the portfolio for maximum consumer or cost advantage (NAMO). • Range – to lead the execution of a healthy and profitable range portfolio, executing the central range rationalisation, maximising profitable core sales and minimising complexity.
• Commercial and People Leader - Contribute to an effective Commercial Leadership Team, best deploying investment and resources to maximise and deliver the sales plan through the S&OP process and DMR. • Lead and manage the local business unit team to execute and deliver results through an engaged, and focused team.
• Decision making authority - Accountable for A&P within defined budget and P&L position and for branded sales and profit targets.

Knowledge, skills and experience:

• Degree calibre with significant post graduate experience
• Significant commercial experience in a branded business
• Proven track record of outstanding business growth
• FMCG operational understanding, ideally with PE experience, and cross functional experience
• Proven track record of building strong brands and strong key commercial relationships
• Pet experience beneficial but not mandatory

The Offer

• Location: Thirsk or Crick based (Hybrid - 3 days on site)
• 20% annual company bonus scheme
• Hours: 37.5 hours per week - Monday to Friday
• Pension: Employee contributions 3% / Employer contribution 8%·(salary sacrifice company pension scheme)
• Holidays: 25 days + Bank Holidays
• Private Medical - self and spouse
• Life Assurance x 2 salary
• Enhanced maternity/paternity/pawternity
• Other Benefits: Free parking, tasty treats, bring your dog to work, discounted products & free hot drinks
• Choice of a series of non-contractual flexible benefits, including cycle to work, workplace nurseries and dental insurance. These are offered through salary sacrifice or pay deductions.
• Ability to purchase heavily discounted pet food.

Company

IPN is an innovative, well-established, and award-winning pet food manufacturer, employing over 800 people across our 3 UK manufacturing sites. Our family of brands include Harringtons, Wagg, Barking Heads & Meowing Heads, AATU, Blink, Butchers, Classic Cat and a selection of partner brands that trust us to produce food on their behalf. Our kitchens in Thirsk, Kinmel and Crick produce dry, wet, and baked foods which are enjoyed by dogs and cats all over the world.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Manufacturing, and Product Management

• Industries

  Food and Beverage Services

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