Head of Marketing

Victorian Plumbing; Skelmersdale; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

Office flexibility across Leyland/Skem

Job summary

Victorian Plumbing is seeking a Head of Marketing to drive growth after a pivotal first year. You will balance brand prestige with performance marketing, leading a small team and shaping the marketing tech stack to scale efficiently.

You will partner with the CMO and the executive team to own commercial targets, brand narrative, and the strategy across ecommerce channels, packaging, and customer experiences from Leyland, Skelmersdale, or Birmingham offices.

Qualifications

• Experience scaling an ecommerce brand, ideally in furniture/homeware.
• Strong data-driven grasp of performance channels and CAC/LTV metrics.
• Proven ability to manage large marketing budgets and agency partnerships.
• Hands-on leadership developing high-performing teams.

Responsibilities

• Drive Commercial Growth: own key metrics and profitability.
• Shape the Brand Identity: define tone, visuals, hero campaigns.
• Scale the MarTech stack and data strategy.
• Lead cross-functionally with Finance, Product and Operations.
• Develop talent and map short- to mid-term hiring plans.

Skills

E-commerce expertise

Strategic marketing leadership

Commercial acumen

Cross-functional collaboration

Job description

Head of Marketing

Following a phenomenal first year of establishing strong momentum, we are stepping firmly into our next chapter of rapid growth at MFI. As a cornerstone of our retail group, we are scaling fast—and we are looking for a commercial heavyweight to lead our marketing team.

If you live and breathe retail, know how to balance brand prestige with razor-sharp performance marketing, and want to help shape the future of a household name in home retail, this is your moment.

What You'll Be Doing

Stepping well above day-to-day campaign management, you will act as the strategic linchpin between our CMO, Executive Leadership Team, and a brilliant internal team of four (including an established Marketing Manager). You'll own the commercial targets, the creative vision, and the tech stack that keeps us scaling sustainably.

• Drive Commercial Growth: Own and govern key metrics including CAC, LTV, and cost-of-sale efficiency, ensuring every pound spent fuels profitable expansion.

• Shape the Brand Identity: Sharpen our core narrative, set the tonal and visual bar, and oversee major hero campaigns, packaging, and unboxing experiences that turn casual shoppers into brand loyalists.

• Scale the Infrastructure: Direct our MarTech architecture, future-proof our first-party data strategy, and manage our external agency ecosystem with absolute accountability.

• Lead Cross-Functionally: Partner closely with Finance, Product, and Operations to ensure commercial margins, inventory lifecycles, and promotional calendars align seamlessly.

• Develop Talent: Mentor and grow our existing team while mapping out our medium-term hiring roadmap.

What We Are Looking For

We want a commercially minded, creative leader who thrives in a fast-paced retail environment.

• E-Commerce Expertise: Proven experience scaling an e-commerce brand, ideally within furniture, homeware, home improvement, or a related high-value category.

• The Dual Threat: A rare blend of creative vision—someone with a sharp eye for design and world-building who can brief and challenge top-tier creative work—backed by a deep, data-driven grasp of performance channels.

• Commercial Acumen: Demonstrated success managing substantial budgets, diversifying revenue channels, and negotiating high-stakes agency partnerships.

• Hands-On Leadership: A proactive, solution-focused mentor who loves building high-performing team cultures and aligning cross-functional teams.

Why Join MFI?

• High Impact: A genuine seat at the leadership table where your strategies will directly dictate market share and brand trajectory.

• The Scale-Up Journey: The backing of an established retail group combined with the fast-paced, agile energy of a high-growth brand.

• Flexibility: Based out of our modern offices in either Leyland, Skelmersdale or Birmingham City Centre.

*Equality, Diversity & Inclusion: Victorian Plumbing is an equal opportunity employer. We recruit solely on merit and do not discriminate on the basis of age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex, or sexual orientation. We are committed to building a diverse workforce and providing a supportive environment for all. By applying, you consent to your data being processed in accordance with UK GDPR.

Location: Leyland HQ /Skelmersdale or Birmingham City Centre

Hours: Full Time (PERM)