Head of Marketing

Hyra; King's Lynn; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid working

Headquarters in Norfolk

Competitive salary and benefits

Growing, ambitious leadership team

Job summary

Hyra, a British lifestyle brand, is seeking a Head of Marketing & Brand to lead brand strategy across channels and drive growth at a high-impact level. The role collaborates with Ecommerce, Retail, Product and Trading teams to deliver cohesive customer journeys and strong campaign performance.

The ideal candidate combines strategic vision with hands-on execution, leading content, PR, and social media while shaping brand experiences in a hybrid regional HQ setup.

Qualifications

• Senior brand leadership experience
• Background in retail, fashion, lifestyle, consumer or luxury brands
• Strong expertise in brand development, storytelling and campaign delivery
• Experience leading content, creative production and organic social media
• Solid understanding of PR, communications and agency management
• Demonstrable success managing and developing teams
• Excellent stakeholder management and communication skills
• Hands-on, entrepreneurial mindset with strong commercial awareness

Responsibilities

• Develop and implement a comprehensive brand strategy aligned with growth goals.
• Lead campaigns, product launches and key trading events with consistent messaging across channels.
• Oversee content production, photography, video and design for brand campaigns.
• Manage organic social media, PR, partnerships and media opportunities.
• Maintain high standards of visual merchandising and brand experiences across retail and online."
• Lead and develop a high-performing marketing team and foster cross-functional collaboration.

Job description

Head of Marketing & Brand

Our client is a successful and fast-growing British lifestyle brand, recognised for combining heritage craftsmanship with contemporary style. With ambitious growth plans and a loyal customer base, they are seeking an experienced Head of Marketing & Brand to lead the next phase of their brand journey.

Reporting to the Chief Creative Officer, this senior leadership role will focus on building brand awareness, enhancing customer engagement and delivering exceptional brand experiences across all channels.

The Role

As Head of Marketing & Brand, you will develop and execute a comprehensive brand strategy, bringing the brand vision to life through creative campaigns, content, PR, organic social media and retail experiences. Working closely with teams across Ecommerce, Retail, Product and Trading, you will ensure a consistent and compelling customer journey while driving brand growth.

Key Responsibilities

Brand & Campaign Strategy

• Develop and deliver the overall brand marketing strategy.
• Lead seasonal campaigns, product launches and key trading events.
• Ensure clear and consistent brand messaging across all channels.
• Oversee creative production including content, photography, video and design.

Content, Social & PR

• Own the organic social media strategy and content plans.
• Grow audience engagement and brand communities.
• Develop PR, communications and partnership strategies.
• Manage agency relationships and maximise media opportunities.

Brand Experience & Performance

• Maintain exceptional visual merchandising and retail standards.
• Use customer insights and market trends to inform strategy.
• Monitor campaign performance and provide actionable recommendations.
• Manage an annual marketing calendar and campaign pipeline.

Leadership

• Lead, inspire and develop a high-performing marketing team.
• Foster a collaborative culture focused on creativity and commercial success.
• Build strong relationships across the wider business.

About You

We are looking for a commercially aware marketing leader who combines strategic thinking with creative vision.

You will have:

• Proven experience in a senior brand marketing leadership role.
• Background within retail, fashion, lifestyle, consumer or luxury brands.
• Strong expertise in brand development, storytelling and campaign delivery.
• Experience leading content, creative production and organic social media.
• Solid understanding of PR, communications and agency management.
• Demonstrable success managing and developing teams.
• Excellent stakeholder management and communication skills.
• A hands‑on, entrepreneurial mindset with strong commercial awareness.

What's on Offer?

• Join a respected and growing British lifestyle brand.
• Play a key role in shaping future business growth.
• Lead impactful and creative brand initiatives.
• Work with a passionate and ambitious leadership team.
• Hybrid working from a beautiful Norfolk-based headquarters.
• Competitive salary and benefits package.

Interested?

For a confidential discussion, contact Michelle Topley, Recruitment Director, on or email .