Head of Marketing

Howlett Brown Limited; London; On-site; GBP 80,000 - 120,000; Full time

Job summary

A dynamic people intelligence company seeks an innovative Head of Marketing to elevate their brand and drive marketing strategies. This role involves leading a marketing team, executing campaigns, and shaping brand messaging to enhance market presence. The ideal candidate will have substantial experience in rapid-growth environments, demonstrating strategic thinking, leadership, and problem-solving skills.

Benefits

Competitive pay

Learning opportunities

Supportive work environment

Qualifications

• At least 5 years marketing and public relations experience.
• Strong understanding of workplace norms and cultures.
• Exceptional problem-solving skills.

Responsibilities

• Lead the creation of marketing strategies that align with company goals.
• Manage brand vision and ensure consistent messaging.
• Collect and analyze marketing performance data and make recommendations.

Skills

Leadership

Strategic Thinking

Problem-Solving

Communication

Creativity

Education

Bachelor's degree in Marketing or related field

Tools

CRM systems

MS Office

Social Media Platforms

Job description

Join to apply for the Head of Marketing role at Howlett Brown

Join to apply for the Head of Marketing role at Howlett Brown

We are growing and looking for an innovative Head of Marketing to lead the charge in bringing our brand to the next level. If you're someone who thrives in a fast-paced environment, loves tackling new challenges, is passionate about growth, and know you could excel in this role, then we look forward to meeting you.

As the Head of Marketing at Howlett Brown, you will play a critical role in shaping and executing our marketing strategy, driving brand awareness, and creating cutting-edge campaigns to connect with our target audience. You will be our first permanent hire in this role and will over time build and lead a small, agile team and work cross-functionally with each of our departments and teams, pushing boundaries, delivering exceptional marketing experiences and results. Your ideas will directly impact our growth and help solidify our position as a global industry leader.

Our clients range from start-ups, significant not-for-profit organisations to global enterprise clients across industries such as Tech, Software, Professional Services, Hair & Beauty, Charities, Retail, Food, Real Estate, Music, Publishing, News & Media, Advertising, Life Sciences, Pharma, Unions, Engineering, Logistics, Environmental, Healthcare and Fitness.

This role is a unique opportunity for the successful individual to join a dynamic business with an impressive growth trajectory.

Who we are

We are a people intelligence company. We build environments where innovation, integrity, inclusion and purpose thrive, and people risk is low.

We collectively have over six decades of experience in investigations, culture, sustainability, business intelligence, diversity, equity, equality and inclusion, workplace coaching and training, communications, conflict resolution, reputational risk and people advisory solutions.

Headquartered in the UK, servicing global clients, wearethe first company in the UK that provides a uniquesynergyofexpertise and strategic solutions, for addressing, transforming and remediating allpeoplerelated practices, opportunities, needs, issuesand risks.

Our delivery of services ensure that our multi-disciplined skills are leveraged and maximised in all that we do for the benefit of our clients, amid an ever changing people, legal, regulatory, social and cultural landscape.

• Investigations
• Culture & Sustainability
• DEEI (diversity, equity, equality & inclusion)
• Training, Coaching & Facilitation
• Connected Communications(including crisis communications and strategies)
• Advisory (legal, HR, employee relations, governance, culture)
• Independent Speak Up Support (employee relations triage services)

We are a first-of-its-kind UK people intelligence company regulated by the Solicitors Regulation Authority.

About the Role

The successful candidate will be able to perform the activities set out below.

• Lead the creation of long-term and short-term marketing strategies that align with our company goals. This includes positioning the brand, identifying target audiences, overseeing content creation and design, and outlining clear objectives.
• Be the primary manager of our brand vision and ensure consistent messaging across all marketing channels and public relations coverage. Lead the evolution of our brand's voice, tone, and positioning in line with our growth. Plan and execute marketing and public relations strategies that can scale as the company grows. Ensure that the marketing processes and structures are set up to support the company’s future expansion and evolving needs.
• Support each department within Howlett Brown to curate its brand position whilst connecting to our wider brand identity, messaging, and style. Manage relationships with leadership, external agencies, partners, and vendors to enhance marketing efforts, from ad campaigns to content creation. Regularly present reports and insights on marketing performance, and provide actionable recommendations to the leadership team based on data.
• Collaborate with the Resource & Client Experience team gathering client insights and feedback to inform branding and messaging strategies. Understand the client journey and ensure marketing campaigns address client pain points and needs. Be proactive in identifying potential marketing challenges and crises (e.g. reputation management, campaign failures, or negative client feedback). Lead the team in swiftly addressing and resolving issues. Anticipate risks and create contingency plans to ensure that marketing efforts remain aligned with company objectives, even when unexpected situations arise.
• Stay ahead of industry trends, identify emerging opportunities, and pivot strategies as necessary to maintain competitive advantage and align with our value and design to continuously innovate.
• Lead the collection and analysis of marketing performance data. Use insights from metrics (such as website traffic, conversion rates, tender, proposals and pitch data) to adjust strategies and optimise campaigns. Regularly assess new marketing channels (e.g. new social platforms, emerging technologies) and determine their potential for our growth.
• Define key performance indicators (KPIs) and outcome key results (OKRs) for the marketing activities and how that connects with each department’s commercial objectives (and Howlett Brown as a whole), and monitor progress toward achieving them. Align efforts with our broader objectives, such as high performance, revenue growth, brand curation, recognition, demand generation and exceptional client experience.
• Lead, mentor, and develop a high-performing marketing team. This may include overseeing specialists in digital marketing, content creation, SEO, social media, and design. Inspire creativity and innovation within the team by encouraging challenging design and innovation boundaries, testing new ideas, and maintaining an environment of continuous learning and growth. Ensure that the team has the right resources, tools, and training to be effective. Manage budgets and allocate resources appropriately to maximise ROI.
• Work with all departments in developing our CRM systems and utilise the intelligence gained from it to support marketing strategies.
• Oversee the marketing budget, ensuring funds are allocated effectively to achieve maximum results. This includes digital advertising, content development, market research, and technology investments. Ensure that marketing campaigns are cost-effective and resources are used wisely, continually optimising spend for maximum impact.
• Cross collaborate with departments driving excellence, high performing standards and positive culture internally and externally meeting client needs and demands.
• Be a business champion in representing the business by sharing thought leadership and best practices at conferences and events.
• Hold a management role with confidence and the ability to raise potentially sensitive and tense issues when needed to all levels in the company with gravitas, respectful radical candour and strategy to bridge differences and identify solutions.

Core Skills & Standards

• At least 5 years marketing and public relations experience across innovative, challenger and/or fast growing companies.
• A strong understanding of workplace and societal norms and cultures, and how they inform or affect organisations, consumer and staff perceptions, and workplace experiences. This understanding extends to who we are as a company, the importance of our work and the human centred approach in how we deliver our services and how we want to present the Howlett Brown brand globally.
• Growth and innovative mindset, with solution focussed approach to growth, scale and general business logistics and obstacles.
• Excellent presentation, communication and interpersonal skills, with the ability to effectively relay complex information to diverse audiences. Excellent verbal and written communications skills, ability to communicate to all levels in a company and client audiences, and pivot in times of need and prioritise with speed.
• Exceptional problem-solving skills, resilience, and logical thinking, evaluating and simplifying complex issues, as well as exercising good and independent judgement.
• Emotional as well as intellectual intelligence and have a well-balanced commercially strategic and empathetic management and engagement style.
• Attention to detail and concise drafting and review capabilities, with a keen eye for detail.
• Proficient in MS Office applications, CRM systems, design tools, social media platforms, practices and associated software.
• Well networked in public relations, connecting and engaging with media organisations.

What we offer you

We care about each team member’s success, so we can grow together. We operate as a diverse, supportive and inclusive employer, working to ensure that internal operations, model those polices and practices that we aim to educate our clients on.

Guided by our values, we provide an attractive package that recognises the contribution of each member of the team to our shared success. As well as competitive pay, we offer a career as part of a world class team in which all of our team can belong, grow and thrive.

We offer benefits that support health and wellbeing, a wide range of learning opportunities and many possibilities to have an impact through the work we do.

• Permanent
• Start date: July 2025

Our Application Process

Your application will be reviewed by our People & Operations team and will contact if you have been successful in being short listed for the role.

Please apply via the following link https://talent.sage.hr/jobs/8002710d-7eb3-48ce-8339-3a1d6ad48ae1 with your CV and let us know if you need any assistance or reasonable adjustments throughout your application or interview process, and/or to perform the essential functions of the role. We will do everything we can to support you.

https://www.howlettbrown.com/

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Business Consulting and Services

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