Head of Marketing

Neve Jewels Group; London; Hybrid; GBP 80,000 - 120,000; Full time

Job summary

A leading company in fine jewellery is seeking a Global Head of Marketing to drive the strategic vision across its brands. This role requires a seasoned professional with extensive experience in digital marketing, customer insights, and a strong background in managing large marketing budgets in a fast-paced environment.

Qualifications

• 10+ years in senior marketing leadership roles.
• Experience in digital, brand, and performance marketing.
• Background in luxury, fashion, jewellery, or DTC eCommerce preferred.

Responsibilities

• Lead the global marketing strategy across all brands.
• Drive customer acquisition through digital channels.
• Ensure brand consistency and creative excellence across campaigns.

Skills

Data-driven marketing

Customer segmentation

Performance marketing

Analytical mindset

Job description

Global Head of Marketing

Location: London – Hybrid

Reports to: CDO / Executive Leadership Team

Brands: Austen and Blake, Diamonds Factory, Sacet (Neve Jewels Group)

About Neve Jewels

Neve Jewels is a global house of fine jewellery brands, including Austen and Blake,

Diamonds Factory, and Sacet. We unite craftsmanship, innovation, and sustainability to

deliver beautifully designed, responsibly made jewellery directly to customers worldwide. Our

group is committed to reimagining the jewellery experience through quality, trust, and

transparency.

Role Overview

As Global Head of Marketing, you will lead the strategic vision and execution of all

marketing efforts across the Neve Jewels portfolio. This role combines brand stewardship

with data-driven performance marketing and deep customer insight. You will be accountable

for building a globally scalable marketing engine that drives growth, maximises efficiency,

and strengthens brand equity across markets.

Key Responsibilities

• Marketing Strategy& ; Leadership
• Set and execute the global marketing strategy across all brands and regions, aligning
• With commercial goals and market dynamics.
• Build and lead high-performing marketing teams across regions and disciplines
• (digital, brand, CRM, content, SEO, PR, and performance).
• Lead annual and quarterly planning processes, including budget allocation,
• forecasting, and performance reviews.
• Digital & Performance Marketing
• Own global digital marketing strategy, including SEO, PPC, paid social,
• programmatic, affiliate, and retargeting campaigns.
• Drive traffic and acquisition across DTC and omnichannel touchpoints, with full-
• funnel performance ownership (CAC, ROAS, LTV).
• Collaborate with eCommerce and tech teams to optimise conversion paths, customer
• journeys, and retargeting logic.
• Customer Profiling & Data Strategy

Lead the development of detailed customer segmentation and profiling using 1st-party data

data, behavioural signals, and purchase history.

Build and evolve a single customer view across platforms to support personalisation,

retention, and cross-brand engagement.

Drive insight-led marketing decisions through a deep understanding of customer

needs, value tiers, lifecycle stages, and demographics.

Econometrics & Attribution Modelling

Oversee the implementation and refinement of multi-touch attribution models,

incrementality testing, and media mix modelling.

Partner with Data & Analytics to integrate econometric models into budget planning,

forecasting, and strategic investment decisions.

Continuously evaluate channel effectiveness and optimize media spend using a mix of

statistical methods and real-time reporting.

Brand & Creative Direction

Ensure brand consistency and creative excellence across all communications

campaigns, and assets.

Lead the development of integrated campaigns that connect emotional brand

storytelling with performance outcomes.

Steer content, social, and influencer strategies in line with brand vision and customer

expectations.

Customer Experience &; CRM

• Own end-to-end CRM strategy to drive retention, repeat purchase, and lifetime value.
• Champion lifecycle marketing programs through email, SMS, loyalty, and
• remarketing.
• Partner with tech and operations to ensure a seamless customer experience from
• discovery to post-purchase.
• Cross-Functional Collaboration
• Work closely with Product, Commercial, Finance, eCommerce, Retail, and Tech to
• align marketing efforts with business strategy.
• Act as the voice of the customer across the organization, ensuring marketing is tightly
• integrated with commercial decision-making.

Key Requirements

• 10+ years in senior marketing leadership roles, with experience across digital, brand,
• and performance.
• Proven ability to lead customer-centric, data-rich marketing strategies in a fast-paced,
• multi-brand environment.
• Advanced expertise in digital performance channels, attribution frameworks, and
• econometric modelling.

Strong background in customer segmentation, CRM strategy, and lifecycle marketing. Experience in luxury, fashion, jewellery, or DTC eCommerce preferred.

Strong commercial acumen and experience managing multi-million-pound marketing

budgets.

Analytical mindset

Proven track record of building and leading high-performing, cross-functional

international teams.

Excellent leadership, communication, and stakeholder engagement skills