Head of Marketing

Perpl; London; Remote; GBP 70,000 - 120,000; Full time

Job summary

A leading cryptocurrency company seeks a Head of Marketing to drive their go-to-market strategy and expand their presence in the DeFi space. This role offers the opportunity to shape the brand voice and engage with the trading community through innovative marketing campaigns and event activations. Ideal candidates will have a strong background in crypto marketing and demonstrated success in community engagement.

Benefits

Competitive salary

Healthcare benefits

Generous incentive plan

Qualifications

• Proven experience in crypto marketing for DEX or trading platforms.
• Deep understanding of DeFi and the trader mindset.
• Exceptional copywriting and narrative-building abilities.

Responsibilities

• Own and scale marketing strategy across various channels.
• Develop content calendar for social platforms focusing on trader education.
• Coordinate and host events at major crypto conferences.

Skills

Crypto marketing

Community engagement

Copywriting

Social media management

Event coordination

Tools

Web3 tools

Job description

Direct message the job poster from Perpl

10+ years in native blockchain operations, investments, capital markets, and growth

Job Title: Head of Marketing

Location: Remote or London-based

Type: Full-time

Company: Perpl

Perpl is a next-generation perpetuals DEX built on Monad, combining the performance of a centralized exchange with the transparency and composability of DeFi. Our mission is to create the most efficient, fair, and engaging trading experience on-chain. We're backed by some of the sharpest minds in crypto and are preparing for a major growth phase ahead of mainnet.

Role Overview

We’re looking for a Head of Marketing to lead and execute our go-to-market strategy, own our social media presence, and drive growth across the Monad ecosystem and beyond. You’ll be building the brand voice of Perpl from the ground up, crafting narratives that resonate with traders, DeFi natives, and ecosystem partners alike.

This role is ideal for a crypto-native marketer who knows how to build community, drive awareness, and turn social presence into real usage and loyalty. You should also be confident representing Perpl at industry events and coordinating conference activations that cut through the noise.

Responsibilities

• Own and scale our marketing strategy across social, ecosystem, community, and earned media
• Develop and manage a content calendar for Twitter, Telegram, and Discord, focusing on trader education, campaign engagement, and ecosystem news
• Launch and run high-impact marketing campaigns tied to points programs, trading competitions, and liquidity incentives
• Be the voice of Perpl across channels, writing and editing tweets, threads, memes, blog posts, and partner announcements
• Cultivate relationships with Monad ecosystem partners, influencers, trading communities, and DeFi media
• Coordinate and host events at major crypto conferences, including side events, panels, and ecosystem meetups
• Manage event logistics and activations with support from internal and external teams
• Collaborate with product, design, and community to ship cohesive messaging for all initiatives
• Hire and manage marketing contributors/agencies as needed

Requirements

• Proven experience in crypto marketing (ideally for a DEX, DeFi protocol, or trading platform)
• Deep understanding of DeFi, perpetuals, and the trader/investor mindset
• Track record of growing social media accounts and community engagement in crypto
• Exceptional copywriting and narrative-building ability (threads, memes, announcements)
• Experience coordinating or promoting points-based campaigns or liquidity programs
• Experience organizing and representing brands at crypto events or conferences
• Familiarity with the Monad ecosystem is a strong plus
• Comfortable in fast-paced, early-stage environments
• Self-directed, scrappy, and execution-oriented

Bonus Points

• Relationships with key DeFi KOLs or trading groups
• Experience with Web3 tools like Galxe, Layer3, Zealy
• Background in analytics, growth hacking, or marketing automation
• Previous contributions to launch campaigns or token events

Compensation

Competitive salary, healthcare benefits, and generous incentive plan. Perpl is backed by leading investors, and you’ll have the opportunity to shape one of the most exciting projects launching on Monad.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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