Head of Marketing

Inventive Search; London; Hybrid; GBP 70,000 - 120,000; Full time

Job summary

A leading software company is looking for a Head of Marketing to drive their marketing strategy and growth initiatives. This hands-on leadership role will involve collaborating with key departments to generate awareness and demand while managing a dynamic marketing team. Candidates should have significant experience in software or SaaS marketing, excellent leadership abilities, and a results-driven mindset.

Qualifications

• Proven experience in a senior marketing leadership role in a software or SaaS business.
• Demonstrated success in demand generation and growth marketing.
• Strong strategic thinking with hands-on execution ability.

Responsibilities

• Define and own the global marketing strategy aligned to company goals.
• Lead execution of demand generation, digital marketing, and content marketing.
• Manage marketing budget, ensuring ROI from marketing programmes.

Skills

Demand generation

Digital marketing

Leadership

Analytical skills

Communication

Education

Degree in Marketing or related field

Tools

HubSpot

Salesforce

Google Analytics

Job description

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This range is provided by Inventive Search. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Inventive Search

Talent Director at Inventive Search - Currently Hiring for Multiple Positions

Head of Marketing - MUSR WORK FOR A SAAS COMPANY

Location: London, Hybrid (3 days per week in the office)

Reports to: SVP

About the Company

An established, fast-growing software company with a collaborative, innovative culture and a highly talented team based in London. The company serves a global audience and helps organisations solve complex business challenges through high-performance enterprise software solutions. They are passionate about delivering outstanding products to the developer and enterprise markets and are continuing to scale rapidly.

Role Purpose

As Head of Marketing, you will lead and scale the company’s marketing function, owning the full marketing strategy and execution. You will work closely with Sales, Product, and the wider leadership team to drive awareness, generate demand, and support revenue growth.

This is a hands-on leadership role: you will set the strategy and vision for marketing but also be comfortable rolling up your sleeves to deliver impactful campaigns and content. The ideal candidate will bring experience in software/SaaS marketing, excellent leadership skills, and a deep understanding of how marketing can fuel company growth.

Key Responsibilities

• Define and own the global marketing strategy aligned to company goals
• Lead the execution of demand generation, digital marketing, content marketing, community engagement, PR, events, and partner marketing
• Develop and refine product positioning and messaging that resonates with target audiences
• Work closely with the Sales team to generate pipeline and optimise lead conversion
• Own marketing KPIs, report on performance, and continuously improve based on insights
• Lead and mentor a growing marketing team (in-house and external resources)
• Build marketing automation and digital infrastructure for scale
• Develop content strategies that engage the target audience and drive brand leadership
• Manage PR and communications to maintain a strong industry reputation
• Plan and execute industry events and webinars to increase awareness and drive lead generation
• Collaborate across departments to ensure consistent messaging and strong alignment between Marketing, Sales, and Product
• Manage the marketing budget, ensuring ROI from marketing programmes

Skills & Experience

• Proven experience in a senior marketing leadership role in a software or SaaS business
• Strong strategic thinking combined with hands-on execution ability
• Demonstrated success in demand generation, digital marketing, and growth marketing
• Deep understanding of B2B software markets and developer audiences
• Proven track record of building brand awareness and driving pipeline growth
• Excellent leadership and people management skills
• Strong analytical skills with experience using data and metrics to guide decision making
• Experience managing budgets and marketing performance reporting
• Familiarity with marketing technology platforms such as HubSpot, Salesforce, Google Analytics, SEO tools, etc.
• Outstanding communication and collaboration skills — able to work cross-functionally across the company

Personal Attributes

• Hands-on, resourceful, and proactive — able to thrive in a fast-paced growth company
• Comfortable balancing high-level strategy with tactical execution
• Excellent communicator, both written and verbal
• Strong commercial acumen and results-driven mindset
• Collaborative leader who enjoys working closely with Sales, Product, and leadership
• Passionate about building great teams and fostering professional growth
• Enthusiastic about technology and modern marketing best practices

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development

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