Head Of Marketing

VT RECRUIT PTE. LTD.; Lee-on-the-Solent; On-site; GBP 42,000 - 70,000; Full time

Job summary

VT RECRUIT PTE. LTD. is seeking an experienced Marketing Manager to develop and execute three-brand marketing strategies and annual plans.

You will spearhead digital campaigns (Google Ads, SEO, SEM, Meta Ads), manage budgets, and lead a team of over three professionals. Collaboration with Sales, Operations, Finance, and retail teams will be essential to drive growth. You will monitor ROI, prepare strategic reports, and coordinate with media partners and vendors to maintain brand consistency

Qualifications

• Develop and execute marketing strategies for three brands.
• Lead digital campaigns across Google Ads, SEO, SEM, and Meta Ads to generate quality leads.
• Analyze campaign performance, spend, revenue, and ROI; propose data-driven improvements.
• Prepare reports, dashboards, and strategic presentations for management.
• Plan integrated online/offline campaigns (ATL/BTL/OOH, activations, launches).
• Manage media partners, agencies, vendors, landlords, and stakeholders.
• Oversee marketing collateral and digital assets to ensure brand consistency.
• Lead and coach a marketing team of 3+; set KPIs and monitor performance.
• Collaborate with Sales, Operations, Finance, and retail to drive growth and profitability.
• Manage budgets across three brands for optimal ROI.
• Lead strategic projects and other initiatives from Management.

Responsibilities

• Develop and execute marketing strategies and annual plans for three brands.
• Lead digital campaigns across Google Ads, SEO, SEM, and Meta Ads to generate quality leads.
• Monitor campaign performance, spend, revenue, and ROI; propose data-driven improvements.
• Prepare reports, dashboards, and strategic presentations for management.
• Plan and run integrated online/offline campaigns (ATL, BTL, OOH, activations, launches).
• Manage media partners, agencies, vendors, landlords, and stakeholders.
• Oversee marketing collateral and digital assets to ensure brand consistency.
• Lead and coach a marketing team of 3+; establish KPIs and monitor performance.
• Collaborate with Sales, Operations, Finance, and retail teams to grow profitability.
• Develop and manage budgets across all three brands for ROI.
• Lead strategic marketing projects and initiatives from Management.

Skills

Marketing strategy

Digital marketing

SEO

SEM

Google Ads

Meta Ads

Team leadership

Budget management

Data-driven reporting

Brand management

Stakeholder coordination

Tools

Google Ads

Job description

Job Responsibilities

• Develop and execute overall marketing strategies and annual marketing plans for three brands.
• Manage digital marketing campaigns across Google Ads, SEO, SEM, and Meta Ads to drive quality leads, appointments, customer visits, and conversions.
• Monitor campaign performance, marketing expenditure, revenue contribution, and ROI, recommending data-driven improvements.
• Prepare marketing reports, dashboards, and strategic presentations for management.
• Plan and execute integrated online and offline marketing campaigns, including ATL, BTL, OOH, mall activations, brand launches, and promotional events.
• Manage media partners, advertising agencies, external vendors, landlords, and other stakeholders.
• Oversee marketing collateral, digital assets, and printed materials to maintain brand consistency and quality.
• Lead, coach, and manage a marketing team of more than three employees, establishing clear KPIs and monitoring performance.
• Collaborate with Sales, Operations, Finance, and retail teams to support business growth and profitability.
• Develop and manage marketing budgets across all three brands, ensuring effective resource allocation and return on investment.
• Lead strategic marketing projects and other initiatives assigned by Management.

Job Requirements

• Minimum five years of relevant marketing experience, with demonstrated leadership and people-management capabilities.
• Proven experience leading and managing a marketing team of more than three employees.
• Strong hands-on expertise in SEO, SEM, Google Ads, and Meta Ads.
• Experience in beauty, haircare, skincare, aesthetics, or premium service industries is an advantage.
• Strong analytical skills, commercial awareness, and experience in data-driven marketing reporting.
• Excellent project management, budget management, and stakeholder coordination skills.
• Strong understanding of brand positioning, visual presentation, and brand consistency.
• Able to manage multiple projects and priorities in a fast-paced environment.
• Strong communication skills to collaborate effectively with management, agencies, and internal stakeholders.