Head of Marketing

Zaizi; Greater London; On-site; GBP 75,000 - 95,000; Full time

Benefits offered by this job

25 days holiday

Vitality medical insurance

Workplace pension 5% employer contrib.

Cyclescheme

WFH equipment allowance

Training budget

Volunteer days

Job summary

Zaizi is seeking an experienced Head of Marketing in the UK to lead and execute our marketing strategy. The role focuses on driving brand awareness, generating leads, and positioning Zaizi as a leader in public sector digital transformation.

You will oversee campaigns, manage the marketing budget, and align with sales and delivery teams to achieve business objectives. The ideal candidate has extensive B2B marketing experience, strong digital marketing skills, and a track record in content and

Qualifications

• Extensive experience as Head of Marketing or similar role in B2B tech/public sector.
• Strategic thinking with ability to develop and execute marketing plans.
• Deep understanding of digital marketing channels including SEO, SEM, social media, email, and content marketing.
• Proven ability to create compelling content and thought leadership initiatives.

Responsibilities

• Develop and execute a comprehensive marketing strategy that aligns with business goals.
• Lead generation through multiple channels and campaigns for qualified leads.
• Enhance brand awareness through content, thought leadership, and PR activities.
• Conduct market research to identify trends, opportunities, and competitive landscape.
• Build, lead, and mentor a high-performing marketing team.

Skills

Marketing leadership

Digital marketing

Public sector knowledge

Content marketing

Data analysis

communication

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot CRM

Google Analytics

Job description

Our work culture is inclusive, modern, friendly, and democratic. We look for bright, positive-thinking individuals with a can-do attitude. Our people enjoy challenging themselves to be the best at what they do – if that sounds like you, you'll fit right in!

We are seeking an experienced and passionate Head of Marketing to lead and execute our marketing strategy. As Head of Marketing, you will play a vital role in driving brand awareness, generating leads, and positioning us as a leader in the public sector digital transformation. You will be responsible for developing and implementing comprehensive marketing campaigns, overseeing all marketing activities, and managing the marketing budget. You will work closely with the sales and Club delivery teams to ensure alignment between marketing efforts and business objectives.

Key Responsibilities:

• Marketing Strategy Development & Execution: Develop and implement a comprehensive marketing strategy that aligns with our business goals and target audience.
• Lead Generation: Generate qualified leads for the sales team through various marketing channels and campaigns.
• Brand Building: Enhance brand awareness and reputation through compelling content, thought leadership, and public relations activities.
• Market Analysis & Insights: Conduct market research and analysis to identify trends, opportunities, and competitive landscape.
• Team Leadership & Management: Build, lead, and mentor a high-performing marketing team.

KPIs:

• Marketing Qualified Leads (MQLs): Track the number and quality of leads generated by marketing activities.
• Website Traffic & Engagement: Monitor website traffic, user engagement metrics (bounce rate, time on site), and conversion rates.
• Brand Awareness & Sentiment: Measure brand awareness and sentiment through surveys, social media monitoring, and other relevant metrics.
• Return on Marketing Investment (ROMI): Track and analyse the return on investment for marketing campaigns and activities.
• Content Performance: Measure the effectiveness of content marketing efforts through metrics like website traffic, social media engagement, and lead generation.

Requirements:

• Proven Experience: Extensive experience as Head of Marketing or similar role, with a demonstrable track record of success in B2B marketing, ideally within the technology or public sector space.
• Strategic Thinking: Strong strategic thinking and planning skills, with the ability to develop and execute comprehensive marketing plans.
• Digital Marketing Expertise: Deep understanding and practical experience in digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Content Marketing & Thought Leadership: Proven ability to create compelling content and thought leadership initiatives that drive engagement and generate leads.
• Data Analysis & Reporting: Strong analytical skills and experience with marketing analytics tools, with the ability to track, measure, and report on marketing performance.
• Communication & Interpersonal Skills: Excellent communication and interpersonal skills, with the ability to collaborate effectively 1 with internal and external stakeholders.
• Public Sector Knowledge: Understanding of the public sector landscape, including government policies, procurement processes, and digital transformation initiatives.
• Budget Management: Experience in managing marketing budgets and optimizing resource allocation.
• Team Leadership: Proven ability to build, lead, and motivate high-performing marketing teams.
• Passion for Technology: Genuine interest in and enthusiasm for technology and its potential to transform the public sector.
• CRM: Practical experience of implementing marketing processes and pipeline within an enterprise CRM system (ideally hubspot)

Bonus Points:

• Experience with Account-Based Marketing (ABM) strategies.
• Familiarity with government digital service standards and frameworks.
• Strong network of contacts within the public sector technology community.

If you are a driven and innovative Marketing Director with a passion for making a difference in the public sector, we encourage you to apply!

Salary £75,000 - £95,000

25 days paid holiday, plus bank holidays

Vitality medical insurance
Workplace Pension 5% employer contribution
Group Life Assurance
Cyclescheme
5 days a year for approved Training
WFH equipment allowance
Buy / Sell Holiday
2 days paid volunteering days

Other benefits:
Flexible working
Work on exciting projects - make a difference
Empowered to make decisions
Encouraged to fail fast and learn quickly

For further information contact- [e-mail]

Nat Hinds-Head of Talent

Kayla Kirby-Talent Acquisition Specialist