Head of Marketing

Ignite; England; On-site; GBP 38,000 - 56,000; Full time

Job summary

Ignite, a fast-growing challenger brand in the United Kingdom, seeks a marketing leader to own the execution of campaigns that turn brand strategy into visible results. You will drive awareness through creative, high-impact activity and ensure cohesion across touchpoints.

With a focus on earned media, partnerships and experiential activity, you will shape how brand investments land with consumers, collaborate with senior leadership, manage budgets and fuel growth across retail activations and

Qualifications

• Grocery / supermarket marketing experience is essential.

Responsibilities

• Own the delivery of integrated marketing campaigns that bring the brand to life across multiple channels.
• Create excitement around the brand through PR, partnerships, sampling, experiential activity and earned media.
• Build and manage relationships with external agencies, ensuring brilliant ideas become brilliant execution.
• Work closely with the commercial team to deliver standout retail activations, launches and shopper marketing that drive sales.
• Collaborate with senior leadership to translate brand strategy into campaigns that connect with consumers.
• Manage the marketing budget, making smart decisions that maximise impact and support continued growth.
• Join the dots across every marketing channel, creating one consistent brand experience rather than disconnected campaigns.
• Play a key role in the next stage of the brand's growth, with the opportunity to influence how future brand investment is brought to life.

Job description

What you'll get to do:

This is an opportunity to take ownership of marketing execution for a fast-growing challenger brand where your work will have a visible impact from day one. You'll be the person turning brand strategy into campaigns that get people talking, building brand awareness through creative, high-impact activity and ensuring every marketing touchpoint works together.

With earned media, partnerships, PR and experiential currently at the heart of the growth strategy, you'll have the freedom to bring fresh ideas to the table and make things happen. As the business continues to scale, there's also genuine potential to help shape and deliver larger brand campaigns as investment grows. Grocery / supermarket marketing experience is essential.

In this role you'll:

• Own the delivery of integrated marketing campaigns that bring the brand to life across multiple channels.
• Create excitement around the brand through PR, partnerships, sampling, experiential activity and earned media.
• Build and manage relationships with external agencies, ensuring brilliant ideas become brilliant execution.
• Work closely with the commercial team to deliver standout retail activations, launches and shopper marketing that drive sales.
• Collaborate with senior leadership to translate brand strategy into campaigns that connect with consumers.
• Manage the marketing budget, making smart decisions that maximise impact and support continued growth.
• Join the dots across every marketing channel, creating one consistent brand experience rather than disconnected campaigns.
• Play a key role in the next stage of the brand's growth, with the opportunity to influence how future brand investment is brought to life.

People are at the heart of everything we do. We embrace diversity and are committed to creating an inclusive recruitment process that means people can be their best authentic self.

We would love to reply to all applications, regrettably we are unable to do so due to the high volumes we receive, so if you do not hear back within 14 days unfortunately on this role it won’t be progressing. It is possible that the position could be in the process of closing, so chalk it up to bad timing. But, have no fear! There will be more opportunities. Follow us at Ignite so you don’t miss them.