Head of Marketing

TN United Kingdom; Basingstoke; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading nursery group in Basingstoke is seeking a Head of Marketing to drive innovative campaigns and connect families with their mission. This role involves leading a talented team, developing marketing strategies, and ensuring brand consistency. Ideal candidates will have extensive experience in senior marketing roles, particularly within early childhood education, and a passion for making a meaningful impact.

Benefits

Cash Bonus for Referrals

Generous Discount on Childcare

31 Days Annual Leave

Wellbeing Day

Access to Employee Benefits Portal

24/7 Remote GP Appointments

Cash Back on Medical Procedures

Great Place To Work Certification

Qualifications

• 5+ years of senior marketing experience in education or service-driven industries.
• Demonstrated success in lead generation campaigns.

Responsibilities

• Develop and execute a comprehensive marketing strategy.
• Lead and manage the marketing team.
• Create and oversee promotional campaigns.

Skills

Leadership

Analytical Mindset

Communication

Project Management

Education

Marketing Degree

Tools

CRM Platforms

Digital Marketing Tools

Job description

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Our brilliant Marketing Department is looking for a visionary new Head to lead the way.
Are you an ambitious, strategic marketing leader with a passion for early childhood education?

At Grandir UK, we’re seeking a Head of Marketing to drive our brand forward and shape the future of our growing nursery group. This is an exciting opportunity to take the reins of a talented marketing team, develop bold, innovative campaigns, and play a pivotal role in connecting families with our mission of inspiring young minds. If you thrive in a fast-paced environment and are ready to make a meaningful impact, we want to hear from you.

Join us and enjoy the following a host of attractive benefits including:

• Recommend friends and family to work for us and be rewarded with a cash bonus
• Generous discount on childcare
• Total 31 days annual leave inc bank hol (FTE) - Includes an extra 3 days annual leave over the Christmas period
• ‘Wellbeing Day’ an extra day off just for you
• Access to an employee benefits portal, which includes discounts at 100’s of online high street stores, turning points into cash
• 24/7 remote GP appointments
• Claim cash back on medical procedures such as dental care and physiotherapy
• 'May I say thank you' for the month of May to appreciate the hard work and dedication of staff teams
• Working for a business that has received 'Great Place To Work' certification, putting people at the core of what we do.
• Hybrid working from our Basingstoke based Support Office

Key Responsibilities:

• Develop and execute a comprehensive marketing strategy aligned with business objectives, with a strong emphasis on generating qualified leads.
• Lead and manage the marketing team, fostering a high-performance and innovative culture.
• Define and track key marketing KPIs to measure effectiveness, ROI and budget utilisation.
• Stay ahead of industry trends, competitor activities, and emerging marketing technologies to drive innovation.

Lead Generation

• Develop and implement high-impact lead generation campaigns across digital and traditional channels to increase nursery enrolment.
• Optimise marketing funnels and customer journeys to improve conversion rates and cost per acquisition.
• Leverage data analytics and marketing automation tools to segment audiences and personalise campaigns.

Promotion & Campaigns

• Create and oversee promotional campaigns to support sales objectives, product launches, and seasonal events.
• Collaborate with internal teams to develop compelling marketing content and assets.
• Manage media planning and digital ad spend (e.g., Google Ads, Meta Ads) to drive maximum return on investment.
• Oversee local marketing initiatives to support each nursery’s unique needs while maintaining group-wide brand consistency.

Brand Awareness & Positioning

• Build and protect the brand’s reputation, voice, and visual identity across all channels positioning us as a trusted, high-quality childcare provider.
• Oversee PR initiatives, social media, community engagement, and reputation management.
• Conduct regular market research and competitor analysis to inform positioning and messaging.

Data, Reporting & Insights

• Set and monitor KPIs, producing regular performance reports for senior leadership.
• Use insights to continually refine campaigns, messaging, and targeting strategies.
• Stay informed about childcare sector trends, competitor activities, and parent expectations.

About you:

To excel in this role, you will ideally meet the criteria below.

• 5+ years of senior marketing experience, ideally within Early Years, education, healthcare, or other service-driven, multi-site consumer-facing industries
• Experience scaling marketing efforts across multi-site operations
• Demonstrated success in delivering lead generation campaigns that achieve enrolment growth targets
• Expertise in digital and traditional marketing tools and CRM platforms
• Strong creative skills combined with a performance-driven, analytical mindset
• Excellent project management, communication, and leadership skills
• Committed to inclusive marketing practices that reflect and celebrate the diversity of the families we serve

We are delighted to announce our official certification as a Great Place To Work, reflecting our commitment to creating a positive and thriving environment for our employees. This accreditation aligns with our overarching mission to deliver high-quality childcare and education, fostering the growth of children into happy, smart, and healthy individuals. Placing children and families at the core of our efforts, we acknowledge that our dedicated teams play a pivotal role in delivering exceptional education and care.

Grandir UK is committed to safeguarding and promoting the welfare of children and young people and an enhanced DBS check will be required for this role.

We are an equal opportunity employer and select staff on merit, irrespective of age, disability, gender reassignment, marriage & civil partnership, race, sex, sexual orientation, religion or belief.

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