Head of Influencer Creative Strategy

Brainlabs; United Kingdom; On-site; GBP 75,000 - 120,000; Full time

Job summary

Brainlabs Influencer is at an inflection point, growing fast and ready to set a bold standard for influencer marketing. The Partner of Influencer Creative Strategy shapes the creative direction of new business responses and defines Brainlabs Influencer’s brand voice.

This senior, cross-functional role blends strategic storytelling with hands‑on craft, coaching the team and steering pitches to deliver impactful, measurable outcomes for clients.

Qualifications

• A strong point of view on culture, creativity and influencer marketing.
• Ability to balance big-picture brand thinking with hands-on craft.
• Comfort building identity from scratch and shaping ways of working.

Responsibilities

• Lead the creative strategy across pitches and growth opportunities, shaping the core idea behind responses.
• Define and drive Brainlabs Influencer brand identity and market position.
• Develop visual brand identity, translating strategy into a recognizable aesthetic.
• Champion bold, community-led platforms and new creative territories.
• Write compelling briefs, craft decks and client-facing materials to a high standard.
• Coach and elevate the influencer team's creative thinking through workshops and reviews.
• Own the creative narrative through the full pitch process from brief to presentation.
• Oversee day-to-day creative output, ensuring quality and delegation of work.
• Build strong relationships with senior client stakeholders and maintain a trusted creative voice.
• Adapt tone and approach between influencer-first and media-first briefs, integrating AI in creative processes.

Skills

Creative leadership

Brand strategy

Influencer marketing

Pitch decks

Team coaching

AI in creative

Client relations

Tools

Adobe Creative Suite

Figma

Job description

Brainlabs Influencer is at an inflection point, growing fast and ready to set a bold standard for influencer marketing. The Partner of Influencer Creative Strategy shapes the creative direction of new business responses and defines Brainlabs Influencer’s brand voice.

This senior, cross-functional role blends strategic storytelling with hands‑on craft, coaching the team and steering pitches to deliver impactful, measurable outcomes for clients.