Head of Global Marketing

Paladone; Shoreham-by-Sea; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Flexible hours

Hybrid working

25 days holiday + bank holidays

Wellbeing days

Job summary

Paladone is seeking a Head of Global Marketing to lead the Global Marketing team and set the strategic framework for worldwide brand campaigns. You will collaborate with Sales, E-commerce, Product Development and Licensing to align priorities and drive sustainable growth across markets.

You will establish clear ownership, empower leaders, and steer digital, content, influencer and channel marketing initiatives while delivering impactful global launch strategies and ROI-focused decisions.

Qualifications

• Experience operating at Head of or senior leadership level.
• Ability to build accountability and develop leaders.
• Sound judgement with evidence-based decision making.
• Credibility as a peer-level partner to senior Sales, E-commerce, Product Development and Licensing leaders.
• Broad expertise across digital, social, content, PR, influencer, event and retail marketing.

Responsibilities

• Set global marketing vision, strategy, priorities and investment plan to support commercial growth.
• Lead high-performing Marketing leadership culture with clear ownership and accountability.
• Coach teams and enable execution without micromanaging day-to-day work.
• Partner with Sales, E-commerce, Product Development and Licensing to align priorities.
• Use insights and performance data to identify opportunities and drive strategic choices.
• Own global brand positioning and marketing governance across all markets and channels.
• Deliver joined-up global launch strategies and toolkits for regional teams.
• Sponsor evolution of digital, e-commerce, content, influencer and channel marketing.
• Oversee trade shows, events, agencies and external partners with appropriate ownership.

Skills

Leadership

Strategic thinking

Cross-functional partnering

Digital marketing

Commercial acumen

Influence & governance

Job description

Location: Shoreham By Seas, West Sussex (3 days Office/ 2 Day Remote)

Department: Global Marketing

Join an Award Winning Team. Work with World-Famous Brands.

Are you a strategic marketing leader with a passion for building global brands, delivering commercially focused campaigns and developing high-performing teams?

We're looking for a talented and commercially minded Head of Global Marketing to lead our Global Marketing team. This is an opportunity to make a meaningful contribution within an award-winning international company while working alongside some of the world's most recognised brands, including Disney, Warner Bros., Netflix, Nintendo and Minecraft.

If you enjoy turning insight into integrated global marketing strategies, leading creative and digital excellence, and partnering across sales, product development and licensing, we'd love to hear from you.

The Opportunity

As our Head of Global Marketing, you'll lead the Global Marketing team and report to the Senior Vice President of Global Licensing, Marketing & Product.

You'll set the global marketing vision and create the strategic framework within which the team delivers. As a key member of the senior leadership team, you will make clear, commercially grounded decisions and work as a peer to leaders across Sales, E-commerce, Product Development and Licensing to align priorities, resolve issues and drive sustainable growth for Paladone and WeCool Toys.

This is a leadership role for someone who creates clarity, sets direction and empowers others to deliver. You will establish clear accountabilities, delegate effectively and empower your leaders and teams to be responsible for outcomes stepping in where your judgement, influence adds the greatest value.

What You'll Be Doing

• Set and communicate the global marketing vision, strategy, annual priorities and investment plan, ensuring activity supports the Group’s commercial objectives and long-term growth ambitions.
• Build a high-performing leadership culture within Marketing by defining clear ownership, delegating decision making and holding the team accountable for delivery, quality and commercial impact.
• Lead through others: coach and challenge your team, remove barriers and provide timely direction without becoming the default owner of day to day execution.
• Act as the senior marketing partner to Sales, E-commerce, Product Development and Licensing, building shared plans, agreeing priorities and making balanced decisions where customer, brand and commercial needs compete.
• Use consumer insight, market trends, performance data and commercial understanding to identify opportunities, assess risk and make confident strategic choices.
• Own global brand positioning and marketing governance, setting the standards, decision rights and performance expectations that guide delivery across all markets and channels.
• Ensure the team delivers joined-up global launch strategies and toolkits that enable strong execution by regional, channel and commercial teams.
• Sponsor the evolution of digital, e-commerce, content, influencer and channel marketing, setting outcomes and empowering subject-matter leads to determine the best route to delivery.
• Oversee the strategic value of trade shows, events, agencies and external partners, approving major investment and ensuring ownership sits with the appropriate team lead.
• Maintain senior relationships with licensors and partners, ensuring the team operates within brand requirements while maximising joint promotional opportunities.
• Create an effective operating rhythm for Marketing, with clear plans, decision points, performance reviews and escalation routes that enable pace and accountability. While this role focuses on leadership and strategic direction, the successful candidate will also enjoy staying close to key launches, campaigns and commercial priorities, providing hands‑on guidance where their expertise can add the most value.
• Define the measures of success for the function, review performance and ROI, and redirect resources decisively where activity is not delivering the required commercial value.

What You'll Bring

Essential

• Proven experience operating at Head of or equivalent senior leadership level, setting strategy and achieving results through a multi-disciplinary marketing team.
• A strong record of building accountability, developing leaders, delegating effectively and creating the conditions for teams to take ownership and deliver.
• Sound judgement and the confidence to make timely, evidence-based decisions, communicate trade-offs and remain accountable for outcomes.
• Credibility as a peer-level partner to senior Sales, E-commerce, Product Development and Licensing leaders, with the ability to influence, challenge constructively and build shared ownership.
• Broad expertise across digital, social, content, PR, influencer, event and retail marketing. Able to operate strategically whilst remaining sufficiently involved to guide, challenge and support delivery when required
• Strong commercial acumen and experience using consumer insight, analytics, ROI, budgets and forecasts to prioritise investment and drive profitable growth.

Desirable

• Experience working with licensed consumer products, entertainment, toys, gifts or a similarly fast-paced international product business.
• Experience managing websites, content ecosystems, creative production workflows and digital asset libraries.
• Experience with project-management and workflow tools such as Monday.com or an equivalent platform.

We know great candidates don't always tick every box. If you're excited by the opportunity and believe you could make a positive contribution, we'd love to hear from you.

Why Join Us?

At Paladone, we believe our people are at the heart of our success. We foster a collaborative, supportive and inclusive culture where ideas are valued, achievements are recognised and development is encouraged.

As a growing international business, we offer opportunities to learn, develop and make a meaningful impact. Whether you're looking to take the next step in your career, broaden your experience or build new skills, you'll be supported every step of the way.

You'll also have the opportunity to work alongside some of the world's most recognisable entertainment, gaming and consumer brands while being part of a business that continues to evolve and grow.

Who Are Paladone & WeCool?

Paladone is an award-winning global wholesale giftware company, creating innovative lifestyle products that put a smile on customers' faces worldwide. Alongside our own branded ranges, we work with some of the world's most recognisable licences, including Disney, Harry Potter, Marvel and DC Comics.

In recognition of our continued growth, culture and international success, Paladone was proud to be named Employer of the Year and International Business of the Year at the 2025 Sussex Business Awards.

WeCool Toys is a global designer and manufacturer of dynamic toys, crafts and compounds, managing end-to-end production, packaging and distribution. As part of Paladone Group Holdings, WeCool plays a key role in our international growth strategy.

What We'll Offer in Return

• Flexible hours and hybrid working
• 25 days' holiday plus bank holidays
• Additional wellbeing days and Christmas closure
• A shorter working day on your birthday
• Regular company-funded social events and activities
• Health and wellbeing support, including Mental Health First Aiders
• Paid medical appointment time, free eye tests and flu vaccinations
• Cycle to Work scheme
• 35% staff discount on Paladone & WeCool products
• Retail savings, tech and furniture schemes
• Discounted legal services and access to financial advisers
• NHS Top-Up plan
• Annual pay reviews and bonus opportunities
• Long service awards, peer recognition and refer-a-friend scheme
• Funded training, professional qualifications and ILM leadership programmes
• Access to Litmos and LinkedIn Learning

We aim to respond to all applicants within 10 working days.

Paladone welcomes applications from people of all backgrounds, experiences and perspectives. If you require any adjustments during the recruitment process, please let us know and we'll be happy to support you.

Selection Process

We're committed to providing a fair and transparent recruitment experience. The process for this role is expected to include:

• An introductory call with HR
• An interview with the Hiring Manager
• A business-focused presentation task
• A final conversation with a senior leader

We look forward to learning more about your experience and approach throughout the process.