Head of Enterprise Marketing

JR United Kingdom; London; Hybrid; GBP 75,000 - 90,000; Full time

Job summary

An established industry player is seeking a visionary Head of Enterprise Marketing to lead their growth strategy. In this dynamic role, you'll engage high-value accounts and build powerful brand narratives while driving pipeline and revenue through innovative marketing execution. This position offers the excitement of a start-up combined with the stability of an established business, providing a collaborative environment where your contributions will make a significant impact. If you are passionate about enterprise marketing and ready to shape the future of the logistics industry, this opportunity is perfect for you.

Benefits

25 days paid annual leave

Christmas Shutdown

Critical Illness Cover

Employee Assistance Programme

Continuous Professional Development

Office amenities including fresh fruits and snacks

Qualifications

• Significant experience in senior B2B marketing leadership roles focused on enterprise marketing.
• Proven success in driving pipeline and revenue through enterprise ABM and demand generation.

Responsibilities

• Develop and deliver a comprehensive enterprise marketing strategy aligned to commercial goals.
• Create and execute ABM programs to attract and convert high-value enterprise accounts.

Skills

Enterprise Marketing

Account-Based Marketing (ABM)

Demand Generation

Brand Programs

Stakeholder Alignment

Cross-Functional Leadership

Communication Skills

Tools

HubSpot

Salesforce

LinkedIn Campaign Manager

Google Analytics

Job description

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Location:

london, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

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Job Views:

4

Posted:

05.05.2025

Expiry Date:

19.06.2025

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Job Description:

Are you a strategic B2B Marketer passionate about shaping Enterprise Marketing at scale and driving real commercial impact?

Transport Exchange Group (TEG) is seeking a visionary Head of Enterprise Marketing to lead our enterprise growth strategy. In this senior role, you'll be at the forefront of engaging high-value enterprise accounts, building powerful brand narratives, and delivering pipeline and revenue through world-class marketing execution.

About Us:

Transport Exchange Group, established 25 years ago, is a rapidly growing B2B software (SaaS) company dedicated to providing cutting-edge solutions for the logistics and transportation industry. With ongoing investment in new products, we offer the excitement and innovation of a start-up coupled with the stability and benefits of an established business. We have presence in the UK, India and Ukraine.

Responsibilities:

Enterprise Marketing Strategy

• Develop and deliver a comprehensive enterprise marketing strategy aligned to commercial goals
• Build integrated marketing plans with clear targets and measurable KPIs
• Own reporting and optimisation across performance, pipeline, and ROI

ABM & Demand Generation

• Create and execute Account-Based Marketing (ABM) programs to attract and convert high-value enterprise accounts
• Partner with Sales to personalise campaigns and accelerate deal velocity
• Drive expansion and upsell strategies across existing enterprise customers

Brand & Content Leadership

• Define our enterprise value proposition and ensure consistent positioning across all touchpoints
• Deliver high-impact content for C-suite audiences—case studies, whitepapers, executive interviews, and more
• Establish an authoritative social and thought leadership presence in our space

Events, PR & Comms

• Own strategy and delivery of enterprise events including industry conferences, roundtables, and TEG-led experiences
• Manage enterprise-focused PR efforts and executive profiling to boost brand visibility and credibility
• Drive post-event and PR follow-ups to convert interest into opportunities

Stakeholder & Team Leadership

• Build and lead a high-performing enterprise marketing team
• Align closely with Sales, Product, and Customer Success to support go-to-market strategies
• Champion a culture of innovation, performance, and data-driven decision making

Skills and Experience Required:

• Significant experience in senior B2B marketing leadership roles with a clear focus on enterprise marketing.
• Proven success in driving pipeline and revenue through enterprise ABM, demand generation, and brand programs.
• Strong understanding of enterprise buyer journeys, personas, and decision-making processes.
• Experience building thought leadership and executing large-scale enterprise events and conferences.
• Deep experience in collaborating with Sales on enterprise account targeting, pursuit, and expansion strategies.
• Proficient in enterprise marketing tools and platforms including HubSpot, Salesforce, LinkedIn Campaign Manager, and Google Analytics.
• Exceptional communication, stakeholder alignment, and cross-functional leadership skills.

Don't meet all the requirements?

We encourage you to apply even if you don't meet all the criteria. Research indicates that women are often more hesitant to apply if they don’t feel they fulfil every requirement. We value diverse perspectives and welcome all qualified applicants.

What we can offer you:

• 25 days paid annual leave plus bank holidays

• Christmas Shutdown

• Critical Illness Cover

• Employee Assistance Programme

• Continuous Professional Development

• Compensation Package - From £75,000, dependent on experience

Working Conditions:

We offer hybrid working in our spacious offices in London Kings Cross. Our office amenities include fresh fruits, a coffee machine, snacks, and a stocked fridge.

Additional information:

If you require reasonable adjustments for your application or during the review process, please contact our HR team.

Transport Exchange Group is committed to a diverse and inclusive workforce. We are an equal opportunities employer and welcome applications from individuals of all backgrounds. We do not accept unsolicited applications from recruiters or agencies.

Join us in shaping the future of transportation and logistics! Apply now!