Head of eCommerce/Digital

JR United Kingdom; Sunderland; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading online retailer is seeking a Head of eCommerce/Growth in Sunderland to drive online growth and execute performance marketing strategies. This senior leadership role requires a blend of technical expertise and commercial insight to manage digital revenue and enhance customer experience across all brands.

Qualifications

• Experience in high growth eCommerce environments.
• Ability to lead and develop teams.
• Understanding of compliance in digital commerce.

Responsibilities

• Lead the eCommerce function across all platforms.
• Drive performance marketing campaigns to enhance traffic and revenue.
• Oversee eCommerce KPIs and manage external partnerships.

Skills

Proficient in eCommerce platforms

Digital marketing knowledge

Data analytics skills

A/B testing and conversion rate optimisation

Customer-centric mindset

Tools

Google Analytics

Shopify

Job description

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Head of eCommerce/Digital, sunderland, tyne and wear

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Client:

Central Employment

Location:

sunderland, tyne and wear, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

10.06.2025

Expiry Date:

25.07.2025

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Job Description:

Central Employment are working with a leading North East and now global Online Retailer, as they look to appoint a Head of eCommerce/Growth, to drive further online growth, executing there performance marketing strategy.

Head of eCommerce/Growth profile:

This leadership role bridges technical expertise and commercial insight to deliver a best-in-class digital shopping experience. You’ll own the online P&L, define and deliver the eCommerce roadmap, and lead a high-performing team to drive digital revenue, customer retention, market expansion across all brands.

Responsibilities of the Head of eCommerce/Growth:-

• Lead the eCommerce function across all websites and digital platforms, aligning trading strategy with broader business goals and growth ambitions.
• Lead the planning, execution, and optimisation of performance marketing campaigns, including paid search, paid social, affiliate, and display, to drive traffic, acquisition, and revenue.
• Define the ecommerce roadmap, prioritising customer experience, conversion optimisation, and operational efficiency.
• Drive continual improvement of the user journey across website and app, working closely with UX/UI, development, and creative teams to optimise performance and functionality.
• Own all ecommerce KPIs including online sales, conversion rates, bounce rates, AOV, LTV, and customer acquisition cost.
• Build, lead and develop high-performing marketing and digital teams, fostering cross-functional collaboration and a results-driven culture.
• Oversee platform management (e.g. Shopify), ensuring integrations, plugins and third-party tools are delivering ROI and improving site performance.
• Collaborate with Buying & Merchandising to align product strategy with site trading and optimise category performance.
• Partner with Marketing to implement campaign activity across digital channels, ensuring ecommerce alignment on promotions, messaging, and customer experience.
• Manage key external partnerships with developers, performance marketing agencies, CRO and SEO specialists.
• Lead digital analytics and reporting, driving data-led decision making and continuous improvement.
• Identify growth opportunities in emerging markets, platforms or customer segments, bringing an innovative mindset to ecommerce expansion.
• Ensure compliance with relevant digital commerce regulations and champion best practice in data privacy, accessibility and security.

Experience required:

• Proficient in eCommerce platforms and content management systems
• Operated within a high growth eCommerce, DTC setting at Head of Growth/Performance.
• Knowledge of digital marketing techniques, specifically Paid Media channels
• Experience in using analytics tools like Google Analytics
• Familiarity with A/B testing and conversion rate optimisation tools
• Understanding of data privacy and consumer protection regulations relevant to e-commerce
• Ability to collaborate effectively across teams
• A customer-centric mindset to ensure the e-commerce platform aligns with user expectations and needs