Head of Ecommerce

NEON SEARCH; London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A leading fashion brand is seeking a Head of Ecommerce & Marketing to drive global growth and brand performance. This hybrid role involves shaping ecommerce strategy, overseeing digital marketing, and leading a dynamic team, making it perfect for strategic and creative leaders in the fashion space.

Qualifications

• Proven experience in senior ecommerce/marketing leadership role.
• Track record of scaling DTC businesses, ideally in fashion or youth lifestyle.
• Ability to operate strategically and tactically.

Responsibilities

• Own and deliver the global ecommerce and digital marketing strategy.
• Drive online trading, performance, and DTC optimisation.
• Lead and develop the ecommerce and marketing team.

Skills

Analytical mindset

Creative instincts

Leadership

Job description

Neon Search is proud to be partnering with a bold, high-growth fashion brand as they expand their digital presence internationally. We're searching for a Head of Ecommerce & Marketing – a commercially minded, creative leader to drive global online growth and brand performance.

This is a pivotal role responsible for shaping and executing the ecommerce strategy while also overseeing marketing and digital brand storytelling. You'll sit at the intersection of trading, tech, and creative — driving results while championing brand experience.

Key Responsibilities:

• Own and deliver the global ecommerce and digital marketing strategy
• Lead all aspects of online trading, performance, and DTC optimisation
• Oversee digital marketing, including paid media, CRM, SEO, and retention
• Shape brand positioning and campaign strategy across digital channels
• Improve onsite UX, customer journey, and conversion
• Partner cross-functionally with creative, merchandising, tech, and brand teams
• Lead, coach, and develop a growing ecommerce and marketing team

What We're Looking For:

• Proven experience in a senior ecommerce and/or marketing leadership role
• A track record of scaling DTC businesses, ideally within fashion or youth lifestyle
• Strong analytical mindset with creative instincts
• Hands-on leader who can operate strategically and tactically
• Deep understanding of global ecommerce platforms, tools, and digital trends

Location: Hybrid role based in the South East – Hybrid model, 3 Days office and 2 from Home.

To apply or learn more, please get in touch with the team at Neon Search.