Head of eCommerce

Blue Pelican Group; London; On-site; GBP 80,000 - 85,000; Full time

Job summary

A rapidly growing beauty eCommerce business seeks a Head of eCommerce to lead their global digital sales strategy across multiple markets. This role offers an opportunity to make a significant impact in the beauty industry, with responsibilities that include driving ecommerce performance, managing teams, and leveraging data analytics. If you're a commercially driven leader passionate about customer experience and sustainability, this is the role for you.

Benefits

Wellbeing days

Birthday leave

Healthcare benefits

Volunteering support

Monthly product allowance

Staff discount on popular beauty products

Qualifications

• Experience running D2C eCommerce trading for a consumer brand.
• Strong leadership and team management experience.
• Proficiency in Shopify and Google Analytics.

Responsibilities

• Lead global D2C eCommerce P&L and trading targets.
• Manage product launches and promotional strategies.
• Collaborate with teams to enhance the customer journey.

Skills

Leadership skills

Analytical skills

Commercial acumen

Customer experience passion

Tools

Shopify

Google Analytics

Job description

Head of eCommerce - UK & US
Rapidly Growing Beauty eCommerce Business
?? London | 12-Month Fixed-Term | £80,000 - £85,000

Are you a hands-on, commercially driven eCommerce leader ready to own a global D2C business and make a real impact in the beauty industry?

A fast-growing beauty eCommerce brand is searching for a Head of eCommerce to lead their global digital sales and trading strategy across UK, US, and international markets. If you thrive in a fast-paced environment, love data-driven decision-making, and want to build a seamless online brand experience, this is your moment.

What You’ll Do:

• Lead the global D2C eCommerce P&L and deliver ambitious trading targets

• Own product launches, exclusive campaigns, and promotional strategies

• Drive key site metrics like sales, conversion rates, average order value, and gross margin

• Collaborate with Brand, CRM, Paid Media, and Creative teams to optimise the customer journey

• Manage and inspire a talented in-house team and external agencies

• Use analytics and A/B testing to constantly improve site performance

• Oversee budgeting, forecasting, and detailed performance reporting

What You Bring:

• Proven experience running D2C eCommerce trading for a consumer brand

• Strong leadership skills with team and agency management experience

• Commercially sharp with excellent analytical skills and a test-and-learn mindset

• Proficiency in Shopify and Google Analytics

• Experience in beauty or wellness brands a big plus

• Passionate about customer experience, wellbeing, and sustainability

What’s In It For You:

• Competitive salary of £80,000 – £85,000

• Based in London with a vibrant, purpose-led company culture

• Wellbeing days, birthday leave, healthcare benefits, volunteering support

• Monthly product allowance and staff discount on popular beauty products

• Chance to lead and grow a global eCommerce channel at an exciting stage

If you’re ready to make your mark in eCommerce leadership and work with a brand that blends commercial success with purpose, apply now!

How to Apply:
Send your LinkedIn profile or CV to Max Tullis-Turner at . Don’t worry if your CV isn’t perfect — we’ll help you polish it once you decide to move forward.

For a confidential chat, call: 01892 507130