Head of E-Commerce

AG Barr Group; United Kingdom; Hybrid; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Uncapped bonus

Pension

34 days holiday

Flexible holiday trading

Healthcare cash plan

Life assurance

Staff product discounts

Learning & development

Job summary

AG Barr is recruiting a Head of E‑Commerce to lead the digital and online growth strategy. You will own the Amazon and Grocery.com channels, while shaping a multi‑channel plan with a focus on profitable scale and organic growth.

You will manage a small team, drive execution across AVN/JBP negotiations, and collaborate with cross‑functional partners on digital shelf, activation, and performance programs.

Qualifications

• Significant commercial E‑Commerce leadership experience in FMCG.
• Strong track record of P&L ownership and team management.
• Deep expertise with Amazon 1P/3P, Pan‑EU models, and trade terms.

Responsibilities

• Define and implement a long‑term online growth strategy across Amazon, Ocado, Grocery.com and emerging channels.
• Lead and develop a team of 5+ professionals.
• Drive profitable scale for the Amazon channel and expand to new routes to market.

Skills

E-commerce leadership

P&L ownership

Amazon 1P/3P

Grocery.com

Negotiation

Digital media

Stakeholder influence

Strategic thinking

Tools

Amazon Seller Central

Google Analytics

Job description

Job Title: Head of E-Commerce

Location: Field Based

Contract and working pattern: 37.5 hours per week - Permanent

Are you ready to Be Your Best Barr None?

Lets Grow!!!

We are all about Being Your Best Barr None and having a career with real Moments that Matter!

Employing around 850 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.

For 150 years AG Barr has been building great brands and is home to some of the nations favourite flavours.

At our core is IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand, Boost making every moment better with a caffeine kick, hydration hit or tasty treat, and FUNKIN where real fruit means authentic taste.

We also have a number of exciting owned brands within our portfolio including MOMA, which crafts quality oats into great tasting oat drinks and porridges.

There's never been a better time to join us!

What we’re looking for…

We’re looking for an ambitious and visionary Head of E-Commerce to spearhead our digital and E-Commerce transformation within AG Barr. As Head of E-Commerce, you will be leading one of our most important channels within the business and will build and implement a long term strategy, anchored around scaling profitably and capitalising on the E-Commerce channel’s organic growth. This role requires strong team leadership, strategic thinking, complex problem solving, deep commercial understanding, strong negotiation skills and the ability to build and maintain strategic relationships with our E-Commerce customers to drive mutually beneficial results. The primary focus of the role is managing the profitable scale up of our Amazon business, whilst working to continue growth across Grocery.com, unlocking additional routes to market and embedding our E-Commerce Performance strategy across the business.

As our Head of E-Commerce, you will:

• Lead Strategy Development: Set the overarching online growth strategy, driving profitable expansion of existing business (Amazon, Ocado, Grocery.com) as well as pioneering white space strategy (TikTok Shop, Quick Commerce etc) and embedding E-Commerce Performance strategy
• Drive Team Growth and Development: Manage, lead and develop a high performing team of 5, with scope to grow as our E-Commerce business accelerates
• Scale Amazon Profitably: Define and execute a profitable multi-platform Amazon growth strategy across 1P, 3P, Amazon Fresh, Business and Pan-EU expansion
• Drive Pureplay and Grocery.com Performance: lead and set direction for delivery of ambitious growth plans across existing (Ocado / Grocery.com) and new / emerging routes to market (TikTok shop / Quick Commerce / D2C etc)
• Master Commercial and Operational Execution: Lead and set direction for complex AVN / JBP negotiations, manage CPI implementations and resolve operational frictions (chargebacks, catalogue optimisations, supply chain programmes)
• Drive the E-Commerce Performance Agenda: partner with the Retail Sales Team to drive best in class performance across UK Grocery platforms (Tesco, Sainsbury’s, Asda, Morrisons etc) and implement standardised execution playbooks for online promotional mechanics, activation strategy, digital shelf excellence and drive share of search
• P&L and Commercial Governance: Deliver full E-Commerce P&L including volume, trade spend, terms, forecasting accuracy, online media budgets and monthly reporting
• Reporting and Tracking: Establish robust tracking and reporting rhythms to track KPIs across sales accounts and E-Commerce Performance metrics, to share with the business and use for continual optimisation
• Educate and Influence: Act as the internal champion for E-Commerce, sharing insight, knowledge and expertise of E-Commerce across to business to drive understanding and digital commerce best practice, across the cross functional team and beyond

What you’ll bring…

• Proven E-Commerce Leadership: Significant commercial E-Commerce experience, ideally in an FMCG environment, with a strong track record of P&L ownership and team management
• Amazon Expertise: deep expertise navigating Amazon 1P, 3P, Pan EU models, trade terms and operational workflows
• Multi Channel Breadth: Knowledge and experience of working and winning with Grocery.com accounts, and familiarity with other routes to market such as: TikTok Shop, Quick Commerce
• Commercial Acumen and Negotiation: Sharp financial skill, category-led selling experience and proven ability to lead complex commercial negotiations (AVNs, CPIs, JBPs)
• Digital Media Fluency: Understanding of Amazon Ads and digital retail media is advantageous
• E-Commerce Performance Experience: Knowledge and experience of E-Commerce Performance programmes e.g: digital shelf optimisation, sponsored search etc
• Cross-Functional Influence: Proven success in managing senior-level relationships internally and externally. Ability to influence decision-makers and effectively present at various organisational levels
• Energy and Ambition: A proactive, growth oriented mindset with the drive to lead exciting, transformational change!

You will also demonstrate our AG Barr behaviours of Being Honest, Accountable, Connected and Brave.

What we offer…

We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.

We look after our employees by offering a competitive salary and benefits package which includes;

• Uncapped bonus linked to business performance
• Defined contribution Pension
• Up to 34 days holiday (depending on shift pattern)
• Flexible holiday trading
• Flexible cash pot to spend on benefits
• Healthcare Cash Plan
• Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
• Life assurance
• Save as you earn scheme
• Staff sales discount
• Free AG Barr products throughout your working day and staff sales
• Annual salary review
• Ongoing professional development and access to Learning and Development programmes and content

And much more!

To find out more about what it is like to work for AG Barr, please visit our careers platform here.

We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.

Latest closing date for applications is 6th November

Speculative CVs from agencies will not be accepted.