Commercial Manager - Elevated Experiences

AG Barr Group; United Kingdom; Remote; GBP 75,000 - 95,000; Full time

Benefits offered by this job

Uncapped bonus

Defined contribution Pension

Up to 34 days holiday

Flexible benefits

Healthcare Cash Plan

Staff product discounts

Learning and development

Life assurance

Annual salary review

Job summary

AG Barr is recruiting a Commercial Manager for Elevated Experiences, field-based across the UK, to drive growth for Fentimans, Frobishers and Bundaberg. You will partner with Marketing, Sales, Supply Chain and Innovation to translate insights into winning commercial plans and ROI‑driven trade investments.

You will own end-to-end reporting on brand performance, monitor market shifts and develop go‑to‑market strategies with measurable KPIs.

Qualifications

• Experience in FMCG commercial strategy.
• Experience in Out-of-Home and/or International channels.
• Proficient in using shopper insight, category data and sales analytics tools.
• Confident communicator who can influence cross-functional stakeholders.
• Understanding of P&L levers and profitability across the value chain.

Responsibilities

• Develop and execute the commercial strategy across Fentimans, Frobishers and Bundaberg driving volume, revenue and margin.
• Lead channel-level promotional planning and identify profitable growth headroom while managing market and customer risks.
• Establish post-promotional ROI frameworks to audit trade investment.
• Own end-to-end commercial reporting on Elevated Experiences brands, tracking P&L health and market share.
• Monitor macroeconomic shifts and competitor moves to inform proactive responses.
• Translate retailer, category and consumer data into compelling selling propositions for JBPs.
• Lead the brand innovation pipeline with go-to-market strategies and KPI delivery.
• Lead price and pack architecture strategy to optimise mix across formats.
• Collaborate with Marketing, Sales, Activation, Innovation and Finance for aligned delivery.

Skills

FMCG experience

Commercial strategy

Strategic thinker

Out‑of‑home channels

International channels

Shopper insights

Category data

Sales analytics

Strong communication

P&L awareness

Job description

Job Title: Commercial Manager - Elevated Experiencea

Location: Field Based

Contract and working pattern: 37.5 hours per week - Permanent

Are you ready to Be Your Best Barr None?

Lets Grow!!!

We are all about Being Your Best Barr None and having a career with real Moments that Matter!

Employing around 850 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.

For 150 years AG Barr has been building great brands and is home to some of the nations favourite flavours.

At our core is IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand, Boost making every moment better with a caffeine kick, hydration hit or tasty treat, and FUNKIN where real fruit means authentic taste.

We also have a number of exciting owned brands within our portfolio including MOMA, which crafts quality oats into great tasting oat drinks and porridges.

There's never been a better time to join us!

What we’re looking for…

This role is pivotal to the success and growth of our Elevated Experiences brands Fentimans, Frobishers & Bundaberg. As our Commercial Manager you’ll work closely with Marketing, Sales, Supply Chain and Innovation teams to analyse performance and generate actionable insights to ensure our brands outperform in the market. You will be the heartbeat of the brands in the business, driving pace, working cross‑functionally, and leading with a strategic mindset to deliver groundbreaking growth in FMCG.

As our Commercial Manager for Elevated Experiences, you will:

• Develop and execute the commercial strategy across Fentimans, Frobishers and Bundaberg driving volume, revenue, and margin delivery in line with overarching business ambition.


• Lead channel‑level promotional planning, identifying profitable growth headroom while proactively managing market & customer risks.


• Establish rigorous post‑promotional evaluation (ROI) frameworks to continuously audit trade investment and refine promotional guidelines.


• Own end‑to‑end commercial reporting on the Elevated Experiences brands, tracking P&L health, market share, distribution and rate‑of‑sale metrics to diagnose performance drivers.


• Monitor macroeconomic shifts, legislative changes, and competitor moves to formulate proactive commercial response plans.


• Translate retailer, category, and consumer data into compelling selling propositions for customer engagement days and JBPs.


• Commercial lead for the key brands innovation pipeline, evaluating revenue potential, profitability and cannibalisation risks, while delivering winning go‑to‑market strategies with measurable KPIs.


• Lead the price and pack architecture strategy across Fentimans, Frobishers & Bundaberg to ensure the right mix across pack, price and customer/outlet formats.


• Partner closely with Marketing, Sales, Activation, Innovation, and Finance to ensure operational alignment and commercially viable project delivery.

What you’ll bring…

• Experienced in FMCG, ideally within Commercial Strategy.


• A strategic thinker with strong commercial and financial acumen.

• Experience in a commercial role within Out‑of‑Home and/or International channels.


• Proficient in using shopper insight, category data, sales & analytics tools to shape commercial recommendations.


• A confident communicator, comfortable influencing cross‑functional stakeholders.


• Outcome‑focused, able to translate complex insight into actionable recommendations.


• Familiar with P&L levers and how they impact profitability across the value chain.


• Good understanding of value chains across direct, indirect and international channels.


• Strong category understanding of the premium soft drinks market.

You will also demonstrate our AG Barr behaviours of Being Honest, Accountable, Connected and Brave.

What we offer…

We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.

We look after our employees by offering a competitive salary and benefits package which includes;

• Uncapped bonus linked to business performance


• Defined contribution Pension


• Up to 34 days holiday (depending on shift pattern)


• Flexible holiday trading


• Flexible cash pot to spend on benefits


• Healthcare Cash Plan


• Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc


• Life assurance


• Save as you earn scheme


• Staff sales discount


• Free AG Barr products throughout your working day and staff sales


• Annual salary review


• Ongoing professional development and access to Learning and Development programmes and content

And much more!

To find out more about what it is like to work for AG Barr, please visit our careers platform here.

We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.

While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won't meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for!

Latest closing date for applications is 6th November

Please note, we may close vacancies early where we receive significant numbers of applications, so