Head of Digital Marketing

SCC; Birmingham; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

SCC is seeking a dynamic Head of Digital Marketing to lead their digital marketing strategy and team in Birmingham. This pivotal role involves crafting multi-channel campaigns that generate leads and drive revenue in a competitive tech landscape. The ideal candidate will have a proven track record in digital marketing, strong analytical skills, and the ability to lead a high-performing team.

Benefits

Car allowance/company car

Bonus

Flexible benefits scheme

Paid volunteering days

Qualifications

• Proven experience in digital marketing and lead generation.
• Strategic thinker with B2B success in technology sector.
• Data-driven with strong analytical skills.

Responsibilities

• Design and deliver strategic marketing campaigns.
• Lead planning and execution of digital marketing initiatives.
• Mentor and develop a team of digital marketing professionals.

Skills

Digital Marketing

Lead Generation

Analytical Skills

Project Management

Team Leadership

Education

CIM and IDM qualifications

Job description

Join to apply for the Head of Digital Marketing role at SCC

Join to apply for the Head of Digital Marketing role at SCC

We are actively building diverse teams and welcome applications from everyone.

Role: Head of Digital Marketing

Location: Birmingham (SCC operate hybrid working, which comprises of a mix of office and home working)

Contract Type: Permanent

Salary Package: Competitive base salary, car allowance/company car, bonus plus large company benefits, a broad flexible benefits scheme, and 2 paid-for volunteering days a year

Hours: 9.00 am – 5.30 pm Monday – Friday

Interview Process: 2-stage process

Why SCC?

• An inclusive workplace
• Excellent package: solid basic and company benefits
• Hybrid working & core hours in line with role requirements
• Career development and life-long learning opportunities
• Opportunity to join Europe's largest privately-owned IT Company
  
  

Role Purpose

SCC is seeking a dynamic and visionary Head of Digital Marketing to lead our digital marketing team and strategy. As the Head of Digital Marketing, you will play a pivotal role in shaping our digital marketing strategy, crafting engaging multi-channel campaigns for our business units and focus industries that generate leads, build brand awareness and drive revenue that will make an impact in the ever-evolving technology landscape at SCC.

Key Responsibilities

• Design, manage and deliver the long term strategic marketing campaign plan and roadmap, measuring and evaluating outputs aligned to SQLs, revenue and sales margin contribution and maximised marketing ROI. Your ultimate goal will be to deliver high quality leads across our sales teams.
• Work with cross-functional teams to lead the planning, execution, and measurement of digital marketing campaigns that promote SCC's propositions and value-add to our customers. Develop innovative and creative strategies to cut through the noise in the competitive tech industry and keeping us well ahead of our competition.
• Manage team of campaign managers within central marketing team to design, test, and refine lead nurturing and scoring programs to improve sales funnel efficiencies. Lead, mentor, and develop a team of digital marketing professionals, fostering a collaborative and high-performance environment.
• Mentor the team on the strategy and implementation of an account-based marketing program to drive growth across our core existing customers, increasing the BU coverage and margin rate in high value opportunities. The expectation is that this person is experienced in the creation of persona segmentation and customer journey flows.
• Be data driven to analyse data and identify key insights to continuously improve campaign performance. Use data to refine strategies, make data-driven decisions, and provide in-depth reports to the executive team. Also build data governance for cleansing, enhancing GDPR compliance, strategically organising data for campaigns, and efficiently handling unsubscribe requests.
• Drive and evaluate innovation in SCC’s engagement with the market through AI, predicting a buyer’s journey and propensity to spend.
  
  

Skills And Experience

• Proven experience in digital marketing, lead generation and customer journey flows.
• Strategic thinker and proven track record of B2B success, in digital marketing, ideally within the technology sector.
• Experience in delivering digital marketing programmes based on accelerating lead generation and contribution to company revenue and margin goals; utilising various budget streams
• Data driven with strong analytical skills with the ability to develop strategies, tactics, and measurable implementation.
• Ability to work collaboratively across various teams to implement integrated digital marketing strategies.
• Excellent leadership, communication and project management skills.
• Amplifies the SCC brand through ensuring consistent messaging across all digital platforms
• Formal marketing qualifications of CIM and IDM would be advantageous
  
  

About Us

SCC is Europe's largest privately-owned IT business, based out of the new £7m HQ office in Birmingham and we help clients succeed through IT transformation and exceptional customer experiences. We are a business where innovation is greater as we combine unique ideas, people and disciplines. We are a global company that is passionate about IT and where we look to simplify the complex.

We are an equal opportunities employer

SCC is committed to providing equal opportunities and a proactive and inclusive approach to equality and diversity in employment. No applicant or employee will be treated less favourably than another on the grounds of a protected characteristic which are defined as sex, sexual orientation, age, disability, gender reassignment, trade union membership or non-membership, marriage and civil partnership, pregnancy and maternity, race and religion or belief.

If you are selected for interview, and need any reasonable adjustments made for your interview, please let the SCC Talent Acquisition team know, at the point of scheduling.

Diversity & Inclusion at SCC - https://www.scc.com/diversity-and-inclusion/

Sustainability at SCC - https://www.scc.com/sustainability-at-scc/

Life at SCC - https://www.linkedin.com/company/scc/life

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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