Head of Digital

Morgan Mckinley (Crawley); East Grinstead; Hybrid; GBP 90,000 - 140,000; Full time

Job summary

Morgan McKinley is looking for an experienced Head of Digital to join a fab business based in the West Sussex area. The role combines leadership with strategic input to develop and execute the digital strategy, driving growth across channels.

The Head of Digital will lead the digital team, manage the budget, and collaborate with stakeholders to ensure digital initiatives align with the marketing roadmap. Hybrid working 1-2 days in office.

Qualifications

• Proven experience leading a digital function with people management.
• Experience across SEO, PPC, multiple websites/apps and analytics platforms.
• Strong UX, testing and website optimisation knowledge.
• Excellent communication and budget management experience.

Responsibilities

• Develop and execute successful digital strategies.
• Review and manage optimisation of digital platforms and UX via testing.
• Monitor and analyse digital marketing KPIs.
• Collaborate with stakeholders to develop the digital strategy.
• Manage the digital budget and monitor against roadmap and marketing strategy.
• Lead and manage the digital team and key agency relationships.
• Oversee analysis of data to provide actionable insights.

Skills

People management

Digital marketing

SEO

PPC

UX testing

Analytics

Job description

About the role

Morgan McKinley is looking for an experienced Head of Digital to join a fab business based in the West Sussex area. The Head of Digital will be a digital expert as well and having people management experience. The Head of Digital will be part of the Marketing division adding value and strategically heading up the Digital side of the business, developing and executing the digital strategy to deliver business growth.

Location

Hybrid working - 1-2 days office based

Hours

35 hour working week Mon-Fri

Head of Digital duties

• Develop and execute successful digital strategies
• Review and manage the optimisation of the digital platforms and UX, through continuous testing and improvement
• Monitor and analyse the digital marketing KPIs
• Work closely with the stakeholders in developing the digital strategy
• Manage the digital budget and monitor against the digital roadmap and marketing strategy
• Oversee the analysis of all relevant data to provide actionable insights
• Manage key agency relationships
• Lead and manage the digital team

Skills and experience

• Proven experience of working in a similar Head of Digital - Senior Digital type role with people management skills
• Digital experience of SEO, PPC, multiple websites, apps, and analytics platforms
• UX principles, A/B testing, and website optimisation skills
• Excellent communication and budget management experience