Head of Digital

JR United Kingdom; York; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading company in the health and fitness sector is seeking a Head of Digital to spearhead international growth in the German and French markets. This pivotal role involves leading a dedicated team, optimizing digital marketing strategies, and using data-driven insights to maximize revenue. With substantial opportunities for career progression, this position is ideal for a dynamic leader ready to make a significant impact in a fast-growing business.

Qualifications

• Experienced in digital marketing and ecommerce in international contexts.
• Proven track record in growing consumer revenue in German and/or French markets.

Responsibilities

• Lead a team to increase customer revenue via digital marketing.
• Manage key metrics such as churn prevention and cost per acquisition.
• Implement localization strategies for different markets.

Skills

Digital marketing

Ecommerce leadership

Market expansion

Job description

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Head of Digital | Head of Growth | Head of Ecommerce

Location: East Liverpool (4 days a week in office)

About the company

This company is going places. It has carved out a significant share of the burgeoning health and fitness market, creating delicious products and offering excellent customer experiences. The business has doubled in size over the past 3 years, with strong growth each year.

The next major milestone is reaching £100 million in turnover, which they aim to achieve through continued market leadership in the UK and international expansion. Key target markets include Germany and France, where they are already generating millions in revenue.

This role focuses on expanding in the German and French markets. There is a substantial opportunity for career progression given the company's growth trajectory, attractive pricing and products, and the fact that these markets are less mature than the UK.

About the role

• Lead a small team of specialists to increase customer revenue via digital marketing and web channels.
• Manage key metrics such as churn prevention, cost per acquisition, lifetime value, and more.
• Expand the team as you surpass your objectives.
• Implement localization strategies tailored to each market, adopting best practices from the company's core operations.

You

• An ecommerce, growth, or digital marketing leader with experience selling directly to consumers online in the German and/or French markets.