Head of Digital

JR United Kingdom; Plymouth; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading company in the health and fitness market seeks a Head of Digital to spearhead growth in German and French markets. This role involves managing a specialized team, overseeing key performance metrics, and advancing localization strategies for successful online sales.

Qualifications

• Strong background in ecommerce or growth marketing, particularly in online sales.
• Experience in the German and/or French consumer markets.

Responsibilities

• Lead a team to drive customer revenue through digital channels.
• Manage churn prevention and cost per acquisition metrics.
• Implement localization strategies for market expansion.

Skills

Leadership

Digital marketing

Ecommerce and growth strategy

Job description

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Head of Digital | Head of Growth | Head of Ecommerce

East Liverpool (4 days a week in office)

About the company

This company is going places. It has carved out a chunk of the burgeoning health and fitness market, creating amazing tasting products and offering a fantastic customer experience. The business has scaled by 100% over 3 years, and is posting strong growth every year.

The next big milestone is £100 million in turnover, and they aim to achieve this through continued dominance in their UK market and international expansion. The primary target markets are Germany and France, where they are already generating millions in revenue.

This role will focus on growing the German and French markets. There's a significant opportunity to advance your career given the company's growth trajectory, quality products, competitive pricing, and the relatively immature markets compared to the UK.

About the role

• Lead a small team of specialists to drive customer revenue through digital marketing and web channels.
• Manage key metrics such as churn prevention, cost per acquisition, lifetime value, and more.
• Expand the team as you exceed your objectives.
• Implement localisation strategies tailored to each market, adopting the best ideas from the company's main operations.

You

• An ecommerce, growth, or digital marketing leader with experience selling directly to consumers online in the German and/or French markets.