Head of Digital

JR United Kingdom; Exeter; On-site; GBP 60,000 - 90,000; Full time

Job summary

A rapidly growing health and fitness company seeks a Head of Digital to drive growth in the German and French markets from their East Liverpool office. This role offers a unique opportunity to shape marketing strategies while leading a team to enhance customer revenue digitally. The ideal candidate will have a proven track in ecommerce and digital marketing, specifically in international markets.

Qualifications

• Experience in digital marketing leadership.
• Familiarity with direct-to-consumer sales in German and/or French markets.

Responsibilities

• Lead a team to drive customer revenue through digital channels.
• Manage key performance metrics such as churn prevention and customer acquisition.
• Implement localization strategies for different markets.

Skills

Digital marketing

Ecommerce

Growth strategies

Job description

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Head of Digital | Head of Growth | Head of Ecommerce

Location: East Liverpool (4 days a week in office)

About the company

This company is going places. It has carved out a chunk of the burgeoning health and fitness market, creating amazing tasting products and offering a fantastic customer experience. The business has scaled by 100% over 3 years, with strong growth every year.

The next big milestone is £100 million in turnover, aiming to achieve this through continued UK market leadership and international expansion, particularly into Germany and France where they are already generating millions in revenue.

This role will focus on growing the German and French markets. There is a huge opportunity to progress your career given the business's trajectory, excellent product and pricing, and the opportunity to enter less mature markets compared to the UK.

About the role

• Lead a small team of specialists to drive customer revenue through digital marketing and web channels.
• Manage key metrics such as churn prevention, cost per acquisition, lifetime value, and more.
• Grow the team as you exceed your objectives.
• Implement localization strategies for different markets, adopting best practices from the company's core operations.

You

• Are an ecommerce, growth, or digital marketing leader with experience selling directly to consumers online in the German and/or French markets.