Head of D2C GTM

March Personnel; Ottershaw; On-site; GBP 70,000 - 100,000; Full time

Job summary

A recruitment agency is seeking a Head of D2C GTM to lead the Direct-to-Consumer Go-To-Market strategy. This role involves overseeing product launches, sales performance, and alignment across multiple European markets. Ideal candidates will possess proven leadership in cross-functional environments and a strategic mindset. Responsibilities include driving innovation, managing the D2C team, and ensuring that market strategies align with consumer needs. A supportive company culture with generous benefits awaits the right candidate.

Benefits

Generous holiday entitlement

Staff sales discount

Pension contributions

Subsidised staff restaurant

Onsite parking

Free shuttle bus service

Qualifications

• Experience in cross-functional and multi-market environments.
• Ability to drive integrated marketing strategies.
• Capability to manage multiple complex projects simultaneously.

Responsibilities

• Define and execute the strategic direction for European D2C GTM.
• Lead product launch planning across all D2C channels.
• Align stakeholders across regional teams and subsidiaries.
• Drive innovation and challenge traditional GTM approaches.
• Oversee post-launch performance evaluation and improvements.
• Provide oversight of D2C sales performance.
• Ensure strategies are adapted to consumer needs.
• Central coordination for D2C GTM activities.
• Manage full product lifecycle with data-driven insights.
• Mentor and develop the D2C GTM team.

Skills

Proven leadership experience

Strategic GTM and commercial plan execution

Strong commercial awareness

Innovation and campaign management experience

Excellent stakeholder management skills

Analytical mindset

Exceptional communication skills

Creative problem-solving ability

Strong team leadership skills

Job description

Position : Head of D2C GTM

Location : Chertsey

Salary : On Application

Duration : Ongoing

Hours : Monday-Friday, 9am-5 : 30pm

Overview of a Head of D2C GTM

As the Head of D2C GTM, you will lead and shape the Direct-to-Consumer Go-To-Market strategy across key product portfolios. You will be accountable for strategy, product launches, sales performance, and cross-functional alignment across multiple European markets, while driving innovation and ensuring exceptional customer experiences.

Responsibilities of a Head of D2C GTM

• Define and execute the long-term strategic direction for European D2C GTM.
• Lead end-to-end product launch planning across all D2C channels and categories.
• Align senior stakeholders across regional teams, subsidiaries, and cross-functional functions.
• Drive innovation, challenging traditional GTM approaches and introducing new solutions.
• Oversee post-launch performance evaluation and implement continuous improvement initiatives.
• Provide strategic oversight of D2C sales performance, aligning commercial plans with launches and promotions.
• Ensure regional and local market relevance, adapting global strategies to consumer needs.
• Act as the central coordination point for D2C GTM activities, providing governance, reporting, and readiness updates.
• Lead full product lifecycle management, using data-driven insights to anticipate risks and unlock opportunities.
• Manage, mentor, and develop the D2C GTM team, fostering a high-performance and collaborative culture.

Key competencies of a Head of D2C GTM

• Proven leadership experience in cross-functional and multi-market environments.
• Ability to develop and execute strategic GTM and commercial plans.
• Strong commercial awareness and capability to drive integrated marketing strategies.
• Experience in innovation, campaign management, or business transformation initiatives.
• Highly organised, with the ability to manage multiple complex projects simultaneously.
• Excellent stakeholder management skills, influencing senior and executive leaders.
• Analytical mindset with the ability to translate data into actionable insights.
• Exceptional communication skills, able to simplify complex concepts and strategies.
• Creative problem-solving ability and willingness to challenge conventional approaches.
• Strong team leadership skills, fostering development, collaboration, and a positive culture.

Benefits

• Generous holiday entitlement, plus additional birthday leave and bank holidays.
• Staff sales discount, Reward Plus shopping discount, and volunteering days.
• Government pension auto-enrolment and pension contribution from 12 weeks.
• Subsidised staff restaurant, onsite parking, and free shuttle bus service (from Weybridge & Woking Station)

Due to the large volume of applications we receive for each position we will only be able to respond to applications received with the relevant skills. Should you not hear from us within a week, unfortunately on this occasion your application has been unsuccessful.

March Recruitment is an equal opportunities employer and complies with all relevant UK legislation. Please note that by applying for this vacancy you accept March Recruitment’s Privacy Policy and GDPR Policy which can be found on our website and therefore give us consent to contact you.

Consultant – Charlie Shepherd