Head of Customer Marketing - UK/IE

Essity AB; Dunstable, Leighton Buzzard, Luton, Aylesbury, Bedford; Hybrid; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a Head of Customer Marketing for the UK/IE region. This pivotal role involves developing and executing marketing strategies for the Professional Hygiene Business Unit. You will collaborate with global stakeholders, lead a dynamic team, and drive innovative marketing campaigns to enhance customer engagement. With a focus on performance analysis and budget management, you will play a crucial role in shaping the marketing landscape. If you are a passionate marketer with leadership skills and a desire to make a meaningful impact, this is the perfect opportunity for you.

Qualifications

• Extensive experience in a marketing role within a multinational company.
• Fluent in English, second language is desirable.

Responsibilities

• Lead the creation and execution of customer marketing plans for strategic customers.
• Manage customer marketing budget ensuring ROI calculations and setting KPIs.
• Create and execute customer marketing campaigns to drive engagement.

Skills

Marketing Strategy

Stakeholder Collaboration

Campaign Execution

Performance Analysis

Team Development

Budget Management

Fluent in English

Education

Bachelor's Degree in Marketing or related field

Job description

Essity B 278.4 (+6.3 SEK) on 01-May-2025 12:59

Head of Customer Marketing- UK/IE

As Head of Customer Marketing UK/IE, you will be instrumental in developing and implementing marketing strategies and activities for the Professional Hygiene Business Unit (TORK) and will lead the Customer Marketing Team in the UK/IE.

You will create and execute marketing plans for assigned countries, collaborating closely with Business Unit Marketers and global stakeholders.

We seek individuals who embody our values, are unafraid to challenge the status quo, innovate, experiment, and thrive in a fast-paced environment.

What You Will Do

• Develop and Implement Marketing Plans: Lead the creation and execution of customer marketing plans for select strategic customers.
• Stakeholder Collaboration: Establish and maintain marketing relationships with strategic stakeholders, representing marketing in the Local Management Team.
• Product Mix Monitoring: Oversee the overall product mix of customers and recommend changes in collaboration with the appointed Key Account Manager or sales lead.
• Campaign Execution: Create and execute customer marketing campaigns (both offline and online) and loyalty programs to drive customer engagement, advocacy, and sales development.
• Omnichannel: understand how to perform and navigate in the Digital shelf.
• Performance Analysis: Monitor, analyse, and continuously improve online listings, share of search, taxonomy, and the integrity and accuracy of commercial content.
• Coordination of Activities: Collaborate with Product, Segment, and Brand managers to coordinate activities within your area of responsibility.
• Budget Management: Manage the customer marketing budget for the business area, ensuring ROI calculations and setting KPIs, followed by corrective actions as needed.
• Team Development: Lead and develop team capabilities in line with Essity’s core values and development program.

Who You Are

• Experienced Marketer: Extensive experience in a marketing role within a multinational company.
• Fluent in English, second language is desirable.
• Dynamic and Passionate: Enthusiastic about marketing and brand development.
• Flexible and Reliable: Committed and can do aptitude.
• Leadership Skills: Passionate about coaching and developing others.
• Adaptable: Comfortable working within a matrix organization.
• Willing to Travel: Open to traveling up to 40% of the time.

What We Can Offer You

Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.

Innovate for Good | Excel Together | Be You with Us

The primary place of work is our Dunstable office, however under our hybrid working model you will have the opportunity to work from home, two days per week.