Head of Customer Insights & Panel Analytics

Tesco; Welwyn Garden City; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Annual bonus up to 20%

Private medical insurance

Holiday 25 days + personal day

Job summary

Tesco Stores Limited is seeking a senior data analytics professional to lead our work, combining survey and behavioural data to generate actionable insights and support strategic decisions. You will build reusable tools, dashboards and automated reporting to empower Home Panel and Research teams.

You will mentor on behavioural analytics, apply advanced techniques, manage panellist engagement drivers and ensure data quality and governance across datasets.

Qualifications

• Strong experience in customer, behavioural, CRM or panel analytics.
• Advanced SQL skills and experience using tools such as Python, R, Alteryx, Tableau or Power BI.
• Experience applying statistical, predictive or diagnostic analytical techniques.
• Understanding of quantitative research methodologies, including sampling.
• Strong communication and stakeholder management skills.
• Excellent problem-solving skills and the ability to turn complex analysis into practical recommendations.

Responsibilities

• Building behavioural research capability through coaching, guidance and reusable tools such as SQL query templates and automated reports.
• Supporting on ad hoc research projects that require combining attitudinal and behavioural customer data, identifying where behavioural data can add value.
• Understanding the drivers of panellist recruitment, engagement, response and lapse through advanced analytics.
• Monitoring panel and providing guidance on panel usage, sample targeting and survey invitation distribution to support effective and balanced panel management.
• Developing dashboards, automated reporting and scalable analytical tools.
• Improving panel data processes and translating analysis into clear, actionable recommendations for Home Panel and Research teams.
• Acting as the analytical steward for Home Panel data, reviewing key datasets, processes and system outputs to ensure data quality, consistency and fitness for purpose.

Skills

Customer analytics

Advanced SQL

Python

R

Tableau

Power BI

Statistical methods

Stakeholder management

Analytical thinking

Tools

Alteryx

Tableau

Power BI

Job description

Tesco Stores Limited is seeking a senior data analytics professional to lead our work, combining survey and behavioural data to generate actionable insights and support strategic decisions. You will build reusable tools, dashboards and automated reporting to empower Home Panel and Research teams.

You will mentor on behavioural analytics, apply advanced techniques, manage panellist engagement drivers and ensure data quality and governance across datasets.