Head of Customer Insight & Strategy

Daily Mail; England; On-site; GBP 90,000 - 130,000; Full time

Job summary

Daily Mail is seeking a Head of Customer Insight to build and own an ongoing insights function across key markets. You will lead mixed-methods research and collaborate with Brand, Product, Commercial, Strategy and partners to ensure insights inform decision-making.

You’ll champion living customer segmentation, enable self-serve access and regular reporting; present findings at senior levels and drive adoption of customer thinking across the organisation, including using AI to extend reach.

Qualifications

• Must identify gaps where Insight can better serve the organisation.
• Able to set the insight agenda, not just be given briefs.
• Confident in commissioning, designing and leading mixed-methods research.
• Capable of scoping, commissioning, QA and interpreting in-house and external research.
• Track record building scalable insight archives and tooling.
• Strong presenting and debating insight at senior levels.
• Experience hiring and managing a small team and using AI to extend insights.

Responsibilities

• Building and owning an always-on customer insights function with a prioritized programme of qual and quant research.
• Ensuring insights are accessible via self-serve tools and regular reporting for stakeholders.
• Integrating customer thinking into planning, roadmaps and pricing before and after KPI setting.
• Maintaining a living customer segmentation framework updated with new data.
• Translating insights into prioritisation and strategic bets across audiences and brand.
• Driving change management to embed customer segments in day-to-day decision making.
• Managing Brand Tracking across the UK, US and Australia to inform strategy.
• Upholding high standards for how customer insight is used across the organisation.

Skills

Gap identification

Insight agenda setting

Mixed-methods research

Scoping/commissioning/QA/interpret

Insight archives & tooling

Senior level presenting

Hiring/managing a small team + AI

Job description

Daily Mail is seeking a Head of Customer Insight to build and own an ongoing insights function across key markets. You will lead mixed-methods research and collaborate with Brand, Product, Commercial, Strategy and partners to ensure insights inform decision-making.

You’ll champion living customer segmentation, enable self-serve access and regular reporting; present findings at senior levels and drive adoption of customer thinking across the organisation, including using AI to extend reach.