Head of CRM & Customer Retention

Releaf Dispensary Ltd; United Kingdom; Remote; GBP 90,000 - 130,000; Full time

Job summary

Releaf Dispensary Ltd in the United Kingdom seeks a Head of CRM to own the full post-acquisition patient journey. You will lead a team of 5, drive retention strategies, and shape communications and membership offers that keep patients engaged and on treatment.

This strategic role requires cross-functional collaboration with Marketing, Clinical, Operations, and Patient Support, a strong focus on patient lifetime value, and the ability to move quickly to capitalise on opportunities.

Qualifications

• Proven senior growth, retention, or lifecycle marketing experience.
• Track record of improving retention metrics (LTV, activation, engagement).
• Strong understanding of CRM and lifecycle communications.
• Experience marketing subscription products.
• Commercial mindset with ability to set goals and own outcomes.
• Experience working in regulated health/healthtech.
• Strong analytical skills translating data to strategy.
• Experience leading a small team.

Responsibilities

• Own retention strategy from activation to churn reduction.
• Develop and manage Releaf+ subscription and loyalty mechanics.
• Market retention products with the Brand Team including the Releaf medical cannabis card, Releaf Protect, and related services.
• Build proactive intervention programmes to reduce drop-off.
• Collaborate with Marketing, Clinical, Operations, and Patient Support.

Skills

Retention strategy

CRM strategy

Team leadership

Analytics

Subscription marketing

Job description

Releaf Dispensary Ltd in the United Kingdom seeks a Head of CRM to own the full post-acquisition patient journey. You will lead a team of 5, drive retention strategies, and shape communications and membership offers that keep patients engaged and on treatment.

This strategic role requires cross-functional collaboration with Marketing, Clinical, Operations, and Patient Support, a strong focus on patient lifetime value, and the ability to move quickly to capitalise on opportunities.