Head of CRM

Better placed recruitment; West Yorkshire; On-site; GBP 60,000 - 80,000; Full time

Job summary

A fast-growing e-commerce business seeks a Head of CRM to lead customer communications and loyalty initiatives. The ideal candidate will manage a high-performing team, drive data-driven strategies, and ensure innovative customer experiences. This role is pivotal in enhancing online engagement and retention.

Qualifications

• Proven experience leading a high performing CRM team in ecommerce.
• Highly commercial with KPIs central to decision making.

Responsibilities

• Manage and nurture a high performing CRM team.
• Own segmentation and personalisation of customer communications.
• Collaborate with internal departments for customer experience.

Skills

Commercial Awareness

Data-Driven Marketing

Team Leadership

Stakeholder Management

Job description

We are delighted to be partnering with a fast-growing e-commerce business in their search for a Head of CRM.

Our client has doubled their sales in two years thanks to serious digital investment. They are a hugely customer focused business and are introducing cutting edge technology and building a dynamic team to further improve online experience.

Key to their continues success is the appointment of a Head of CRM to lead the charge on all customer communications and loyalty.

The Role:

• Manage and nurture a happy and high performing CRM team who have a clear vision for the future and a “can do” attitude,

• Own and manage segmentation and personalisation of customer communications at all touchpoints in their journey to drive conversion, retention and loyalty

• Own and manage personalisation and recognition through all customer communications channels

• Collaborate with internal departments to create a best-in-class experience for customers

• Work closely with the data and analytics teams to inform CRM decision making

• Take ownership of testing and reporting on KPIs

• Keep a keen eye on the latest MarTech and industry news to ensure the brand are at the forefront of CRM innovation

• Drive forward the approach to data capture to provide actionable CRM insight

The Person

• Highly commercial with KPIs at the forefront of all thinking (LTV, basket / browse abandon rate etc)

• Proven experience leading and growing a high performing CRM team within an ecommerce environment

• Able to liaise and influence key senior stakeholders

• A commercial and data driven marketer who is able to think creatively
  

For much more information please apply immediately