Head of Creator Partnerships & Affiliate Growth

Wuffes; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Job summary

Wuffes is seeking a Head of Partnerships to build and lead our partnerships function end to end, turning creator relationships, advocacy and affiliate partnerships into scalable growth. You’ll own the strategy, economics and infrastructure while sourcing talent and negotiating important deals.

You’ll lead three programmes—creator partnerships, ambassador programme and affiliates—working with a small team and cross-functional partners to drive measurable commercial impact across UK and

Qualifications

• 5+ years in creator partnerships, influencer marketing and/or affiliates, ideally in high-growth DTC or e-commerce, with budget ownership
• Track record of building or scaling an affiliate programme: platform selection, recruitment, commissions and tracking
• Hands-on experience running creator content as a performance channel, including UGC briefs that convert, usage rights and whitelisting, and creator-led paid ads
• Experience negotiating talent deals, from creators to bigger names, covering fees, contracts and usage terms
• Strong commercial judgement: investment decisions on CAC, LTV and ROI, and clarity on what each partner contributes to the P&L
• Knowledge of the US creator and affiliate landscape and the Amazon ecosystem, or the drive to build it fast
• FTC disclosures and claims standards, ideally in supplements, health or beauty
• Experience leading a team: clear priorities, real ownership and coaching
• Creative taste: you can tell real influence from a big following, and balance performance and brand
• Comfortable with occasional late afternoons or evenings to overlap with US partners

Responsibilities

• Own three interconnected programmes: creator partnerships, ambassador programme and affiliate channel.
• Build the strategy and operating model to integrate performance at scale with brand-aligned relationships.
• Negotiate deals, source talent and establish contracts, deliverables and ongoing management.
• Collaborate with Growth, Brand and Ops to ensure attribution, tracking and ROI are understood.
• Scale the team and platform stack, with processes for approvals, rights, disclosures and payouts.

Job description

Wuffes is seeking a Head of Partnerships to build and lead our partnerships function end to end, turning creator relationships, advocacy and affiliate partnerships into scalable growth. You’ll own the strategy, economics and infrastructure while sourcing talent and negotiating important deals.

You’ll lead three programmes—creator partnerships, ambassador programme and affiliates—working with a small team and cross-functional partners to drive measurable commercial impact across UK and