Head of Creator Commerce & Influencer Growth

P Louise; Stockport; On-site; GBP 70,000 - 120,000; Full time

Job summary

P Louise seeks a senior leader to own and grow the influencer, affiliate and creator commerce strategy. You will shape how the brand collaborates with creators at scale, from high-impact partnerships to TikTok Shop and affiliate activity, while driving measurable ROI.

The role requires commercial acumen, deep creator know-how, and the ability to lead cross-functional teams across Marketing, Ecommerce, Trading, Brand and International, as the brand expands into new markets.

Qualifications

• Proven experience leading influencer, affiliate, creator or social commerce strategies.
• Strong experience with TikTok and TikTok Shop, including creator affiliate programmes.
• Track record of driving measurable commercial results through creators and affiliates.
• Experience scaling high-volume creator or affiliate programmes.
• Strong understanding of the creator ecosystem and related processes.

Responsibilities

• Own and define the influencer, affiliate and creator commerce strategy.
• Develop a scalable creator strategy across TikTok and social platforms.
• Own commercial performance with ambitious revenue, ROAS, and acquisition targets.
• Grow TikTok Shop and affiliate propositions to increase activation and revenue.
• Build, mentor and manage a high-performing creator and affiliate portfolio.
• Lead negotiations with creators, agencies, networks and technology partners.
• Develop onboarding, campaign management, content tracking and reporting processes.
• Lead international expansion of creator strategies and partnerships.

Skills

Influencer strategy

TikTok Shop

Commercial leadership

Data-driven decisions

Team leadership

Negotiation

Job description

P Louise seeks a senior leader to own and grow the influencer, affiliate and creator commerce strategy. You will shape how the brand collaborates with creators at scale, from high-impact partnerships to TikTok Shop and affiliate activity, while driving measurable ROI.

The role requires commercial acumen, deep creator know-how, and the ability to lead cross-functional teams across Marketing, Ecommerce, Trading, Brand and International, as the brand expands into new markets.