Head of Brand & Creative

Zachary Daniels; Manchester; On-site; GBP 90,000 - 120,000; Full time

Job summary

Zachary Daniels is seeking a Head of Brand & Creative to define the brand identity and lead the creative direction across all customer touchpoints. The role shapes how the brand shows up in fashion channels, digital campaigns and product launches, working closely with senior stakeholders and founders.

You will set the creative strategy, manage a multidisciplinary team including design, social and content, and partner with marketing and e-commerce to align calendars and commercial goals.

Qualifications

• Proven experience leading brand and creative direction for consumer brands.
• Strong portfolio of campaigns, shoots and brand projects led/directed.
• Excellent art direction across photography, video and styling.

Responsibilities

• Own and evolve the brand identity across all touchpoints and partnerships.
• Set the creative vision for seasonal campaigns and product launches.
• Direct photography and video shoots with clear on-set direction.
• Develop social-first concepts for TikTok, Instagram and other platforms.
• Lead, develop and inspire a multidisciplinary team and manage external partners.
• Ensure timely delivery of assets; balance creative ambition with budget.

Skills

Brand strategy

Creative direction

Campaign management

Team leadership

Social media (TikTok/IG)

Stakeholder management

Photography direction

Adobe Creative Suite

Figma

Tools

Adobe Creative Suite

Figma

Job description

An exciting opportunity has arisen to join an ambitious, fast-growing consumer fashion brand at a pivotal stage of its journey. With a major seasonal period ahead and its first full year of growth underway, the business is looking for a Head of Brand & Creative to define its creative identity, shape how the brand shows up across every touchpoint and establish the foundations for its next phase of growth.

Key Responsibilities

Brand Strategy & Guardianship

• Own and evolve the brand identity, including visual language, tone of voice, photography, video style and overall creative positioning.
• Develop and maintain clear brand guidelines that ensure consistency across internal teams, external partners and customer touchpoints.
• Lead creative sign-off across social media, email, website, packaging, paid advertising and campaign assets.
• Protect the integrity of the brand while identifying opportunities to evolve its identity as the business grows.
• Ensure the brand's product fit, inclusivity and full size and length offering are communicated authentically and consistently.

Creative Direction & Campaigns

• Set the creative vision for seasonal campaigns, product launches, brand moments and wider marketing initiatives.
• Lead campaign development from initial concept and moodboards through to casting, styling, production and final delivery.
• Direct photography and video shoots, providing clear creative direction on set and maintaining a consistently high standard of output.
• Develop social-first creative concepts that translate the brand's identity into engaging, platform-native content for TikTok, Instagram and other relevant channels.
• Balance creative ambition with speed, budget and commercial priorities, ensuring campaigns deliver both brand impact and product performance.

Founder-Led Content & Storytelling

• Work closely with the founders to shape their on-camera presence, personal brand and role within the wider brand narrative.
• Develop founder-led content that feels authentic, distinctive and connected to the brand's identity.
• Establish a clear relationship between founder storytelling and brand communications, ensuring both reinforce the same overall vision.
• Identify opportunities to use founder visibility to build trust, community and deeper audience engagement.

Product Launches & Commercial Alignment

• Own the creative strategy for product launches, defining the core idea, creative assets, messaging and rollout across channels.
• Partner with marketing and e-commerce teams to align creative plans with launch calendars, promotional activity and commercial objectives.
• Ensure assets are delivered on time, to brief and at the quality required across all relevant platforms.
• Use audience insights, creative performance and commercial data to inform future campaigns and continuously improve output.
• Lead, develop and inspire a team across design, social and content, establishing a clear creative direction and high standards of execution.
• Set priorities, delegate effectively and provide constructive feedback that develops individual capability and improves the quality of the work.
• Build an environment that encourages creativity, ownership, collaboration and accountability.
• Brief and manage external creative partners, including photographers, videographers, stylists, creators and agencies.
• Oversee creative production budgets, schedules and resources, ensuring efficient delivery without compromising quality.

What We're Looking For

• Proven experience leading brand and creative direction within a consumer-facing business, ideally across fashion, activewear, lifestyle or direct-to-consumer brands.
• A strong creative portfolio demonstrating campaigns, shoots and brand projects you have personally led and directed.
• Excellent art direction skills across photography, video, styling and wider visual storytelling.
• A genuinely social-first mindset, with a strong understanding of how creative works across TikTok, Instagram and emerging digital platforms.
• Experience leading and developing a multidisciplinary team across creative, content, design or social.
• The ability to translate brand strategy into compelling creative concepts, clear briefs and high-quality execution.
• A commercial mindset, understanding how distinctive creative can drive brand awareness, engagement, customer acquisition and sales.
• Confidence working closely with founders and senior stakeholders, influencing decisions and constructively challenging ideas when needed.
• Strong organisational and project management skills, with the ability to manage multiple campaigns, deadlines and stakeholders simultaneously.
• A proactive, hands-on approach, comfortable moving between setting the strategic vision and getting directly involved in the creative detail.

Why This Opportunity?

• Creative ownership: Take the lead in defining and evolving the identity of an ambitious, growing consumer brand.
• Direct founder access: Work closely with the founders, with the opportunity to influence decisions and shape the business's creative direction.
• Leadership opportunity: Build, develop and inspire a team across design, social and content.
• Creative variety: Work across campaigns, shoots, social-first content, founder storytelling and product launches.
• Commercial impact: Play a central role in connecting creative excellence with brand growth and business performance.
• Room to build: Establish the standards, processes and creative foundations that will support the brand's next stage of growth.