Head of Content Planning & End-to-End Ops (Flexible)

diageo; Greater London; On-site; GBP 110,000 - 170,000; Full time

Job summary

Diageo seeks a seasoned Head of Content Planning & E2E Operating Model to own the Content Planning & Briefing Platform and define the marketing content operating model across categories, markets and regional hubs.

The role blends hands-on product management with strategic oversight, connecting with the broader marketing technology stack and ensuring scalable, end-to-end workflows for content planning, briefing, reviews and approvals.

Qualifications

• 8+ years of experience in marketing operations, content operations, digital products, process transformation or consulting, with hands-on ownership of workflow or SaaS products.
• Hands-on experience configuring SaaS workflow platforms, including forms, routing, approvals, automations, dashboards, permissions and user journeys to support business processes.
• 8+ years of experience in marketing, marketing operations, content operations, operating model design, process transformation or consulting, with strong knowledge of where content fits in the full marketing flow.
• Proven experience designing and implementing marketing operating models, governance, processes and ways of working, ideally across both in-house and consulting environments.
• Execution-driven operator with proven ability to deliver complex end-to-end initiatives independently and without heavy support.
• Strong ability to implement new processes across global, regional and local teams, including when facing resistance or competing priorities.
• Highly detail-oriented, with the ability to translate complex process design into clear roles, timelines, templates and governance routines.
• Strong ability to identify process bottlenecks, unclear ownership, inefficient hand-offs and improvement opportunities.

Responsibilities

• Own the product roadmap, requirements, configuration and adoption of the Content Planning & Briefing Platform.
• Assess and shape how the Planning & Briefing Platform should integrate with Connected Marketing OS, Virtual Content Studio and Libraries to create a simple, sustainable end-to-end workflow.
• Configure and improve demand intake, planning, briefing, routing, approvals, dashboards and status tracking for content work.
• Design the end-to-end content operating model with the broader Marketing Operations team, defining roles, timelines, governance, decisions and hand-offs across GBTs, regions and markets.
• Lead rollout and adoption of the platform and operating model, using data and user feedback to remove bottlenecks, simplify execution and improve the experience.
• Manage technology partners and vendors supporting platform configuration, product enhancements, integrations, process design and change delivery.

Skills

Product ownership

Workflow platform experience

E2E marketing process

Operating model

Hands-on delivery

Change & influence

Detail & program discipline

Analytical problem solving

Job description

Diageo seeks a seasoned Head of Content Planning & E2E Operating Model to own the Content Planning & Briefing Platform and define the marketing content operating model across categories, markets and regional hubs.

The role blends hands-on product management with strategic oversight, connecting with the broader marketing technology stack and ensuring scalable, end-to-end workflows for content planning, briefing, reviews and approvals.