Head of Content Planning & E2E Operating Model

diageo; Greater London; On-site; GBP 110,000 - 170,000; Full time

Job summary

Diageo seeks a seasoned Head of Content Planning & E2E Operating Model to own the Content Planning & Briefing Platform and define the marketing content operating model across categories, markets and regional hubs.

The role blends hands-on product management with strategic oversight, connecting with the broader marketing technology stack and ensuring scalable, end-to-end workflows for content planning, briefing, reviews and approvals.

Qualifications

• 8+ years of experience in marketing operations, content operations, digital products, process transformation or consulting, with hands-on ownership of workflow or SaaS products.
• Hands-on experience configuring SaaS workflow platforms, including forms, routing, approvals, automations, dashboards, permissions and user journeys to support business processes.
• 8+ years of experience in marketing, marketing operations, content operations, operating model design, process transformation or consulting, with strong knowledge of where content fits in the full marketing flow.
• Proven experience designing and implementing marketing operating models, governance, processes and ways of working, ideally across both in-house and consulting environments.
• Execution-driven operator with proven ability to deliver complex end-to-end initiatives independently and without heavy support.
• Strong ability to implement new processes across global, regional and local teams, including when facing resistance or competing priorities.
• Highly detail-oriented, with the ability to translate complex process design into clear roles, timelines, templates and governance routines.
• Strong ability to identify process bottlenecks, unclear ownership, inefficient hand-offs and improvement opportunities.

Responsibilities

• Own the product roadmap, requirements, configuration and adoption of the Content Planning & Briefing Platform.
• Assess and shape how the Planning & Briefing Platform should integrate with Connected Marketing OS, Virtual Content Studio and Libraries to create a simple, sustainable end-to-end workflow.
• Configure and improve demand intake, planning, briefing, routing, approvals, dashboards and status tracking for content work.
• Design the end-to-end content operating model with the broader Marketing Operations team, defining roles, timelines, governance, decisions and hand-offs across GBTs, regions and markets.
• Lead rollout and adoption of the platform and operating model, using data and user feedback to remove bottlenecks, simplify execution and improve the experience.
• Manage technology partners and vendors supporting platform configuration, product enhancements, integrations, process design and change delivery.

Skills

Product ownership

Workflow platform experience

E2E marketing process

Operating model

Hands-on delivery

Change & influence

Detail & program discipline

Analytical problem solving

Job description

Job Description :

Job Title:

Head of Content Planning & E2E Operating Model

About us:

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more.

About the Function:

Supply Chain & Manufacturing is where our brands are made, moved and delivered to the world.

With over half of our people working across more than 100 sites, this is a complex, large-scale operation that brings together production, logistics, engineering and supplier partnerships.

It’s fast-paced and hands‑on, with teams working together to ensure quality, efficiency and sustainability at every stage. From sourcing ingredients to getting products into customers’ hands, you’ll play a role in delivering the brands people know and love.

Purpose of the Role

In the Marketing Operations & MarTech team, the Content team builds the AI-powered tools, capabilities and processes that help Diageo marketers plan, create, adapt, approve, store and reuse content more effectively and efficiently.

The Head of Content Planning & Op Model is the senior product owner for the Content Planning & Briefing Platform and owns the definition of the end-to-end content operating model. The role combines hands‑on product management with the strategic and operational expertise needed to define how content fits into the broader marketing operating model across Category & GBTs, markets and regional hubs. It also assesses how the Planning & Briefing Platform should connect with the Connected Marketing OS and the wider content product suite.

Key Accountabilities

• · Own the product roadmap, requirements, configuration and adoption of the Content Planning & Briefing Platform.
• · Assess and shape how the Planning & Briefing Platform should integrate with Connected Marketing OS, Virtual Content Studio and Libraries to create a simple, sustainable end‑to‑end workflow.
• · Configure and improve demand intake, planning, briefing, routing, approvals, dashboards and status tracking for content work.
• · Design the end‑to‑end content operating model with the broader Marketing Operations team, defining roles, timelines, governance, decisions and hand‑offs across GBTs, regions and markets.
• · Lead rollout and adoption of the platform and operating model, using data and user feedback to remove bottlenecks, simplify execution and improve the experience.
• · Manage technology partners and vendors supporting platform configuration, product enhancements, integrations, process design and change delivery.

Key Competencies

• 1. Brand Proposition
• 2. Brand Activation

Qualifications and Experience Required

• · PRODUCT OWNERSHIP: 8+ years of experience in marketing operations, content operations, digital products, process transformation, consulting or related fields, with hands‑on ownership of workflow or SaaS products.
• · WORKFLOW PLATFORM EXPERIENCE: Hands‑on experience configuring SaaS workflow platforms, including forms, routing, approvals, automations, dashboards, permissions and user journeys to support business processes.
• · E2E MARKETING PROCESS EXPERTISE: 8+ years of experience in marketing, marketing operations, content operations, operating model design, process transformation or consulting, with strong knowledge of where content fits in the full marketing flow.
• · OPERATING MODEL EXPERTISE: Proven experience designing and implementing marketing operating models, governance, processes and ways of working, ideally across both in‑house and consulting environments.
• · HANDS-ON DELIVERY: Execution‑driven operator with proven ability to deliver complex end‑to‑end initiatives independently and without heavy support.
• · CHANGE & INFLUENCE: Strong ability to implement new processes across global, regional and local teams, including when facing resistance or competing priorities.
• · DETAIL & PROGRAM DISCIPLINE: Highly detail‑oriented, with the ability to translate complex process design into clear roles, timelines, templates and governance routines.
• · ANALYTICAL PROBLEM SOLVING: Strong ability to identify process bottlenecks, unclear ownership, inefficient hand‑offs and improvement opportunities.

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.

Rewards & Benefits Statement:

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Ourambitionistocreatethebestperforming,mosttrustedandrespectedconsumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type : Regular

Primary Location: 1HQ

Additional Locations :

Job Posting Start Date : 2026-08-19