Head of Content Asset Management & Tech Transformation

Diageo

Greater London

On-site

GBP 90,000 - 130,000

Full time

10 days ago

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Job summary

Diageo in London seeks a Head of Content Asset Management & Technology to lead the strategy and transformation of DAM, MAM and related content technologies across the content lifecycle. The role sits in Marketing Operations & MarTech and requires bridging marketing and technology to deliver practical, scalable solutions.

You will shape processes, governance and ways of working, drive adoption, manage technology partners and your team, and translate business needs into technical capabilities that

Qualifications

  • Set the strategy, roadmap and priorities for content asset management and related technology, covering DAM, MAM, PIM and connected capabilities across the content lifecycle.
  • Lead the transformation of the technology and operating landscape: identify gaps, simplify complexity and bring in the right technology, partners and solutions to create a scalable and future-ready environment.
  • Define and improve the processes, governance and ways of working that support asset creation, approval, metadata, rights, storage, search, distribution, reuse, retention and retirement.
  • Translate marketer and business needs into clear technology requirements, and explain technology options and constraints in practical language for marketing teams.
  • Drive adoption and change across the wider marketing organisation through clear education, guidance and training, making it easy for teams to use the right tools and processes.
  • Lead and develop the team and manage technology, agency and vendor partners, ensuring priorities are clear, delivery moves at pace and suppliers are accountable for outcomes.

Skills

Strategic thinking
Transformation & delivery
Marketing & technology bridge
Change & influence

Job description

Diageo in London seeks a Head of Content Asset Management & Technology to lead the strategy and transformation of DAM, MAM and related content technologies across the content lifecycle. The role sits in Marketing Operations & MarTech and requires bridging marketing and technology to deliver practical, scalable solutions.

You will shape processes, governance and ways of working, drive adoption, manage technology partners and your team, and translate business needs into technical capabilities that

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