Director of Content Asset Strategy & Tech Transformation

Diageo; City of Westminster; On-site; GBP 100,000 - 160,000; Full time

Job summary

Diageo is seeking a Head of Content Asset Management & Technology in London to shape the technology landscape for DAM, MAM, PIM and related systems across the content lifecycle.

You will lead transformation, set strategy, improve processes, governance and enable marketing teams to find, use and reuse content quickly and compliantly.

This role sits at the intersection of marketing and technology, requiring strong leadership, vendor management and change leadership.

Qualifications

• Proven ability to translate business needs into technical solutions.
• Experience leading technology transformations in marketing/creative domains.
• Strong stakeholder management and cross-functional leadership.

Responsibilities

• Lead the transformation of the technology and operating landscape: identify gaps, simplify complexity and bring in the right technology, partners and solutions to create a scalable and future-ready environment.
• Define and improve the processes, governance and ways of working that support asset creation, approval, metadata, rights, storage, search, distribution, reuse, retention and retirement.
• Translate marketer and business needs into clear technology requirements, and explain technology options and constraints in practical language for marketing teams.
• Drive adoption and change across the wider marketing organisation through clear education, guidance and training, making it easy for teams to use the right tools and processes.
• Lead and develop the team and manage technology, agency and vendor partners, ensuring priorities are clear, delivery moves at pace and suppliers are accountable for outcomes.

Skills

Strategic thinking

Transformation & delivery

Marketing & technology bridge

Change & influence

Job description

Diageo is seeking a Head of Content Asset Management & Technology in London to shape the technology landscape for DAM, MAM, PIM and related systems across the content lifecycle.

You will lead transformation, set strategy, improve processes, governance and enable marketing teams to find, use and reuse content quickly and compliantly.

This role sits at the intersection of marketing and technology, requiring strong leadership, vendor management and change leadership.