Head of Content & 360° Campaigns

Hawes and Curtis; Greater London; Hybrid; GBP 80.000 - 110.000; Vollzeit

Zusammenfassung

Hawes & Curtis in London is seeking an experienced Head of Content to lead our 360° marketing calendar and align product, brand and commercial priorities across every channel. You will own and manage a unified campaign plan across digital, social, CRM, paid media, website, retail and PR.

The role requires strong fashion and retail experience, excellent cross‑functional collaboration, and the ability to translate product stories into compelling customer campaigns while balancing brand building

Qualifikationen

• Experience leading 360° marketing campaigns in fashion or retail.
• Strong collaboration with Buying, Merchandising, Creative.
• Proven ability to turn product into customer stories.

Aufgaben

• Own the annual marketing calendar and rolling campaign plan.
• Develop 360° campaigns across digital, social, CRM, paid media, website, retail and PR.
• Work with Buying to understand new ranges, hero products, trends and USPs.
• Work with Merchandising to understand buys, stock, trading performance and opportunities.
• Turn product and trading priorities into compelling customer campaigns.
• Create clear briefs for the Creative team.
• Coordinate launches across E‑commerce, Retail, CRM, Performance and Social.
• Balance brand building with commercial performance.
• React to trading opportunities and changing priorities; review campaign performance.
• Lead content and social functions and advance an always-on content strategy.

Kenntnisse

Integrated 360° campaigns

Brand & commercial marketing

Team leadership

Campaign strategy

Tools

CRM platforms

Analytics tools

Jobbeschreibung

Hawes & Curtis in London is seeking an experienced Head of Content to lead our 360° marketing calendar and align product, brand and commercial priorities across every channel. You will own and manage a unified campaign plan across digital, social, CRM, paid media, website, retail and PR.

The role requires strong fashion and retail experience, excellent cross‑functional collaboration, and the ability to translate product stories into compelling customer campaigns while balancing brand building