Head of Content

Hawes and Curtis; Greater London; Hybrid; GBP 80,000 - 110,000; Full time

Job summary

Hawes & Curtis in London is seeking an experienced Head of Content to lead our 360° marketing calendar and align product, brand and commercial priorities across every channel. You will own and manage a unified campaign plan across digital, social, CRM, paid media, website, retail and PR.

The role requires strong fashion and retail experience, excellent cross‑functional collaboration, and the ability to translate product stories into compelling customer campaigns while balancing brand building

Qualifications

• Experience leading 360° marketing campaigns in fashion or retail.
• Strong collaboration with Buying, Merchandising, Creative.
• Proven ability to turn product into customer stories.

Responsibilities

• Own the annual marketing calendar and rolling campaign plan.
• Develop 360° campaigns across digital, social, CRM, paid media, website, retail and PR.
• Work with Buying to understand new ranges, hero products, trends and USPs.
• Work with Merchandising to understand buys, stock, trading performance and opportunities.
• Turn product and trading priorities into compelling customer campaigns.
• Create clear briefs for the Creative team.
• Coordinate launches across E‑commerce, Retail, CRM, Performance and Social.
• Balance brand building with commercial performance.
• React to trading opportunities and changing priorities; review campaign performance.
• Lead content and social functions and advance an always-on content strategy.

Skills

Integrated 360° campaigns

Brand & commercial marketing

Team leadership

Campaign strategy

Tools

CRM platforms

Analytics tools

Job description

Hawes & Curtis is a quintessentially British heritage brand with a legacy in luxury shirting, fine tailoring, and stylish casualwear. With a strong reputation for quality and timeless design, we are proud to dress the modern gentleman and woman with impeccable craftsmanship and style.

The Role

Hawes & Curtis is looking for an experienced and commercially minded Head of Content to lead our 360° marketing calendar and bring together our product, brand and commercial priorities across every customer channel. You will own and manage the Hawes & Curtis 360° campaign calendar, ensuring we have one clear and coordinated plan across all channels.

This is a central role within the business, working closely with Buying, Merchandising, Creative, E-commerce, Retail, CRM, Performance Marketing and PR.

Key Responsibilities

• Own the annual marketing calendar and detailed rolling campaign plan
• Develop 360° campaigns across digital, social, CRM, paid media, website, retail and PR
• Work with Buying to understand new ranges, hero products, trends and product USPs
• Work with Merchandising to understand buys, intake, stock, trading performance and commercial opportunities
• Turn product and trading priorities into compelling customer-facing campaigns
• Create clear campaign and content briefs for the Creative team
• Coordinate campaign launches across E-commerce, Retail, CRM, Performance and Social
• Ensure campaigns balance brand building with commercial performance
• React quickly to trading opportunities and changing business prioritiesReview campaign performance and use insight to improve future activity
• Lead the content and social function and help develop a stronger always-on content strategy

About You

• Has strong experience in fashion, retail, lifestyle or a product-led consumer brand
• Has experience managing integrated 360° marketing campaigns
• Understands both brand and commercial marketing
• Is comfortable working closely with Buying and Merchandising
• Has strong knowledge of digital, social, CRM and performance marketing
• Is highly organised and able to manage multiple campaigns and stakeholders
• Has excellent creative judgement and understands how to turn product into compelling customer stories
• Is commercially driven and comfortable using trading and performance data to make decisions
• Can lead teams and bring different departments together around one clear marketing plan

The Opportunity

This is an opportunity to play a key role in shaping the next stage of Hawes & Curtis.

We are looking for someone who can connect product, commercial insight, content and creative, creating a clear marketing rhythm that strengthens the Hawes & Curtis brand while driving profitable growth.

If you have experience building and delivering integrated campaigns for a fashion or retail brand, we’d love to hear from you.

*Please note this role is based 4 days on‑site with 1 day wfh