Head of Business Development

Netcel; St Albans; On-site; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Generous time off

Flexible working hours

Enhanced pension scheme

Health cashback scheme

Wellbeing support

Learning & development opportunities

Structured onboarding

Job summary

A leading digital product consultancy in the UK is seeking a Head of Business Development & Marketing to drive demand generation and optimise the sales funnel. The role requires a commercially minded leader with over 5 years of B2B experience in demand generation and business development. Candidates should excel in building relationships, engaging senior stakeholders, and managing a qualified pipeline. Benefits include generous time off, flexible working hours, and a supportive culture committed to learning and development.

Qualifications

• 5+ years' experience in B2B demand generation, business development, or inside sales.
• Proven track record of managing MQL to SQL progression.
• Strong written and verbal communication skills.

Responsibilities

• Own and optimise the funnel from first touch to sales ready opportunity.
• Lead the marketing team to deliver targeted demand generation.
• Build and maintain a strong pipeline of MQLs.

Skills

B2B demand generation

Business development

Team leadership

Market intelligence

Relationship building

Tools

HubSpot

Job description

Netcel is a vibrant and fast-growing digital product consultancy, specialising exclusively in the Optimizely Digital Experience Platform and Opal AI. As the UK’s leading Optimizely partner, we work with enterprise organisations to create intelligent, personalised digital experiences that deliver measurable impact - driving engagement, conversion, and long-term value.

We are proud of our collaborative, progressive and inclusive culture that nurtures talent and supports personal growth. You will be working with a team of experienced consultants, strategists and technologists, where you will have the opportunity to do some of the most rewarding work of your career.

We are a responsible and ethical business with ambitious CSR and ESG targets as well as supporting a variety of charities through fundraising and volunteering. We celebrate equality and diversity and strive to provide an environment where you can thrive and grow.

Your Role

As Head of Business Development & Marketing, you’ll own and optimise Netcel’s funnel from first touch through to sales ready opportunity. Your focus will be on driving consistent, high-quality demand at the top of the funnel, nurturing prospects through the middle, and ensuring a strong, well qualified pipeline.

This is a hands‑on, commercially focused role that blends demand generation, prospect engagement, and team leadership. You’ll work closely with the Commercial Director and Marketing team, together with strategic partners to fuel revenue growth and strengthen Netcel’s market presence.

• Pipeline strategy & optimisation – Own and continually optimise Netcel’s top of funnel strategy, systemising processes, and performance
• Campaigns & channels – Lead the marketing team to deliver targeted demand generation aligned to our Ideal Client Profile
• Content strategy & execution – Orchestrate content strategy and execution, working with subject matter experts to support targeted campaigns
• Demand generation – Build and maintain a strong pipeline of MQLs through outbound prospecting, inbound nurture, events, networking, portals, and partner activity
• Technology partnerships – Develop and manage strategic partner relationships, such as Optimizely, to drive joint opportunities
• Market intelligence – Stay close to market trends, competitor activity, and emerging technologies to help refine messaging and service offerings
• Nurture journeys – Own, design and deliver structured, insight‑led nurture approaches to move prospects through to SQL
• Lead development – Be the first point of contact for prospects, leading discovery calls to understand business goals, challenges, and digital maturity
• Lead qualification – Assess lead fit based on need, budget, timeline, and strategic alignment
• Pipeline health – managing and optimising the CRM to ensure accuracy and ability to forecast pipeline
• Supporting the Commercial Director with proposals and pitches, as required

What we are looking for

We’re looking for a commercially minded leader who combines strategic thinking with hands‑on execution. You’ll be confident owning the funnel end‑to‑end, comfortable engaging senior stakeholders, and motivated by building scalable, repeatable growth. You’ll likely have:

• 5+ years’ experience in B2B demand generation, business development, or inside sales for complex services or solutions
• A proven track record of managing MQL to SQL progression at scale, including sequencing, discovery, and qualification
• Experience leading or mentoring small teams and coordinating cross functional activity across marketing, sales, and delivery
• Strong written and verbal communication skills, from clear discovery notes to persuasive outreach and proposal inputs
• A data‑driven mindset, with the ability to build dashboards, interpret funnel performance, and act on insights
• Excellent organisation and time‑management skills across parallel campaigns, meetings, and RFP timelines
• Experience working within digital product, digital experience, or DXP ecosystems (e.g. Optimizely), ideally including partner co‑sell motions
• Confidence using CRM and marketing automation tools (HubSpot experience highly desirable), including reporting and lifecycle management
• Familiarity with ABM, webinars, events, and structured demand generation playbooks
• A customer‑obsessed, relationship‑building approach, with the ability to communicate clearly and pragmatically
• A proactive, optimistic mindset and a willingness to continuously refine processes to improve outcomes

What we can offer you

At Netcel, we want people to grow, develop, and do their best work. We support learning in a variety of ways; from self‑directed development to structured training and hands‑on opportunities to learn from others across the business.

Alongside meaningful work in a supportive and collaborative culture, we also make time to connect, unwind, and enjoy working together. Some of the benefits and perks of working at Netcel include:

• Generous time off – 25 days holiday (increasing with length of service!) plus bank holidays, with the option to buy additional annual leave
• Flexible working hours – core hours of 10am-4pm, allowing flexibility around start times
• Enhanced pension scheme – 4% employer contributions with 5% employee contributions, plus access to pension guidance and annual pension updates
• Life assurance – cover of 3x your annual salary for peace of mind
• Health cashback scheme – an annual allowance to claim back on everyday health costs such as optical, dental and physiotherapy
• Wellbeing support – 24/7 access to a virtual GP and confidential counselling, plus access to mental health support apps and gym discounts
• Everyday perks – a shopping rewards scheme with discounts from well‑known brands
• Structured onboarding – a clear, supportive onboarding experience to help you settle in and succeed
• Learning & development – ongoing training and development opportunities to support your growth
• A connected culture – regular social events, both virtual and in person, including our quarterly Connect days
• Recognition & rewards – exam incentives, quarterly ‘Above and Beyond’ awards and talent referral bonus

D&I statement

At Netcel we encourage you to think outside the box, we value diversity and different ways of working. It’s our mission to build a diverse and inclusive working environment and we are committed to our mission to become a climate positive workplace.