Head of Brand & Propositions

Seymour John Public Services (Midlands) Limited; United Kingdom; Remote; GBP 62,000 - 76,000; Full time

Job summary

A leading organisation in public services seeks a Head of Brand & Propositions to drive brand strategy across teams. This role involves managing a team, developing product propositions, and utilising insights for impactful decision-making. Candidates should have proven experience in brand management and strong communication skills.

Qualifications

• Proven experience in brand management and integrated strategy development.
• Exceptional communication and stakeholder management skills.
• Ability to interpret market research and data.

Responsibilities

• Lead and develop the team through the employee life cycle.
• Develop and implement the organisation's brand strategy.
• Utilise brand-related data to inform strategic decisions.

Skills

Brand Management

Integrated Strategy Development

Market Research Interpretation

Stakeholder Management

Communication

Education

Professional marketing qualification (e.g., CIM)

Job description

Job Title: Head of Brand & Propositions

Location: UK wide - Fully remote with some occasional onsite presence required

Salary: £62,000 - £76,000 per annum plus car allowance

Organisation

Join us in making a meaningful impact when people need it most. For over a century, we have provided essential support to individuals facing financial hardship. As we continue to grow, our mission is to reach even more people and offer them the help they need.

To achieve this, we are looking for passionate and driven individuals who are ready to embrace change and contribute to a forward-thinking organisation. By working together, we can strengthen our impact and ensure vital services remain accessible for generations to come. If you're ready to be part of a team that is creating positive change, we invite you to join us in building a brighter future—together.

Responsibilities

• Lead, manage and develop the team through the whole employee life cycle.
• Develop the strategic approach to new and existing products and propositions, in particular brand
• Develop and lead the implementation of organisation’s brand strategy, to resonate with target audiences, communicate our purpose effectively, and drive engagement, loyalty, and income generation
• Champion the consistency of organisation’s brand across our physical and digital estate, ensuring alignment to our core purpose.
• Use brand-related data to provide actionable insights to inform strategic decision-making.
• Ensure the organisations brand evolves in response to market trends while maintaining its core identity.
• Drive strategic initiatives aimed at enhancing the organisation’s overall branding approach.
• Ensure the use of technology to maintain consistency and relevance in all assets.
• Champion the use of data and audience insight to develop and refine fundraising propositions, products and journeys for maximum engagement, ensuring they are impactful and relevant.
• Lead the team to ensure the strategic focus on legacy income and use of insight to adapt strategies to maintain and grow future income
• Oversee the development of all products and propositions to meet diverse audience needs and drive engagement.
• Analyse market trends and customer insights to inform data driven strategic decision-making and improve proposition effectiveness.
• Ensure the integration of customer feedback into proposition and journey development to enhance customer experience, satisfaction and loyalty.
• Ensure the effectiveness of brand and proposition strategies are monitored and reported on generating continuous improvement and value for money.

Role-specific knowledge & skills

Essential

• Proven experience in brand management
• Proven experience in integrated strategy development for legacy and brand
• Ability to interpret market research and data to inform strategies
• Demonstratable experience in development of integrated journeys and propositions based on insight
• Proven experience in delivering through others
• Exceptional communication and stakeholder management skills

Desirable

• Experience in the charity or nonprofit sector
• Professional marketing qualification (e.g., CIM or equivalent)

Further information

For further information, please contact John Lavictoire