Head of Brand Partnerships & Social

Debenhams-Group; Manchester; On-site; GBP 85,000 - 120,000; Full time

Job summary

Debenhams Group is seeking an experienced Head of Partnerships, PR & Social to shape how the brand appears beyond campaigns. Reporting to the Brand Director, you’ll own strategy across PR, partnerships, influencers, creators, events and social from Debenhams HQ in Manchester.

This 12-month FTC based in Manchester is a high-visibility, external-facing role. You’ll build relationships with media, brands and creators, lead partnerships from concept to activation and ensure activities drive reach,

Qualifications

• Significant senior experience across PR, partnerships, influencer, social or brand activation, ideally within fashion, beauty, retail, lifestyle or another consumer-led business.
• Strong consumer PR experience and an excellent understanding of the UK media landscape.
• Proven ability to develop high-impact brand partnerships and lead external agencies.

Responsibilities

• Own the consumer PR strategy for Debenhams, building awareness, relevance and positive conversation.
• Identify stories and moments to generate standout earned media coverage.
• Lead PR agency relationships with clear objectives and strong ROI.
• Develop proactive PR plans around key brand moments, launches and partnerships.
• Own the Debenhams partnership strategy and identify collaborations that grow reach and commercial value.
• Lead partnerships negotiations from idea through activation and measure ROI.

Skills

PR & Communications

Partnerships

Influencer marketing

Social media strategy

Brand activation

Job description

Debenhams Group is seeking an experienced Head of Partnerships, PR & Social to shape how the brand appears beyond campaigns. Reporting to the Brand Director, you’ll own strategy across PR, partnerships, influencers, creators, events and social from Debenhams HQ in Manchester.

This 12-month FTC based in Manchester is a high-visibility, external-facing role. You’ll build relationships with media, brands and creators, lead partnerships from concept to activation and ensure activities drive reach,