Head of Brand

Centrica; Windsor; On-site; GBP 80,000 - 120,000; Full time

Job summary

Centrica is seeking a skilled Head of Brand for a 12-month FTC to lead brand strategy overseeing British Gas and Hive. This pivotal role involves managing a diverse team to enhance brand perception and customer connection, ensuring alignment with company goals and driving engagement through data-driven insights.

Qualifications

• Experience leading complex B2C brands with notable achievements.
• Proven success in developing multi-portfolio strategies.
• Strong agency partnership experience.

Responsibilities

• Define and implement brand strategy aligned with business ambitions.
• Manage brand architecture for distinct brand identities.
• Set KPIs and track brand health.

Skills

Brand stewardship

Data-driven decision making

Team leadership

Customer-focused strategies

Job description

Join us, be part of more.

We’re more than an energy company. We’re a family of brands revolutionising how we power the planet. We're energisers, a team of 21,000 colleagues energising a greener, fairer future by creating an energy system that doesn’t rely on fossil fuels, committed to igniting positive change in our communities. Here, you find purpose, passion, and potential. That’s why working here is #MoreThanACareer. We do energy differently — we make it, store it, move it, sell it, and mend it.

We aim to build meaningful relationships with our customers and drive growth across our brands.

We're seeking a dynamic, consumer-obsessed Head of Brand (12-month FTC). If you thrive in a fast-paced, matrixed organisation and connect with millions of consumers, this is your moment.

The Head of Brand is a strategic role focusing on how Centrica’s brands — primarily British Gas and Hive — are positioned and perceived by over 10 million existing and prospective customers. You’ll also lead our employer brand experience across Centrica, fostering pride and purpose.

Leading our Brand Centre of Excellence, you’ll oversee a diverse team of strategists, insights teams, creatives, and brand managers. Your responsibilities include setting brand priorities, refining creative platforms, and ensuring brand consistency across the customer journey.

You should be brand-obsessed, with a deep understanding of customer segments, driven by insight, data, and creativity.

Our recent work has established a clear brand strategy for British Gas and Hive. As custodian for 12 months, you will build on this foundation, refining how our brands appear and resonate with customers.

About the role:

• Strategy: Define, own, and implement a rolling brand strategy aligned with our ambitions and environment.
• Architecture & purpose: Manage brand architecture to ensure clear, distinct brand identities.
• Internal champion: Promote pride and understanding of our brands internally.
• Audiences: Champion customer targets, embed insights, and bring them to life.
• Research & insight: Deliver brand and customer insights to inform strategies and propositions.
• Brand health & measurement: Set KPIs, track success, and intervene as needed.
• Team: Foster a high-performance, data-driven, collaborative team culture.

What we're looking for:

• Experience leading complex B2C brands with notable achievements.
• Strong brand stewardship, setting high professional standards.
• Proven success in developing customer-focused, multi-portfolio strategies.
• Expertise in managing brand identities and guidelines.
• Data-driven decision-making skills.
• Ability to craft bold brand platforms across channels.
• Experience building strategic relationships and leading teams.
• Budget management skills across multiple units.
• Strong agency partnership experience.

Why apply?

We’re a people-focused organisation supporting diverse realities. Our total rewards offer flexibility to support your needs physically and emotionally. Discover more at this link.

If you’re energetic, passionate about sustainability, and eager to grow personally and professionally, join us to find your purpose where your voice matters, growth is non-negotiable, and your ambitions are our priorities.

Help us, help you. Share your story with us to shape your journey.