Head of Brand

TalkTalk; London; On-site; GBP 70,000 - 100,000; Full time

Job summary

A leading telecommunications company is seeking a Head of Brand in London to lead a rebranding initiative. In this pivotal role, you will drive brand strategy, oversee campaigns, and manage internal and external stakeholders while fostering a dynamic and inclusive workplace culture.

Qualifications

• Must have senior marketing leadership experience.
• Experience managing agency relationships and multiple stakeholders.
• Strong track record in delivering standout creative.

Responsibilities

• Lead rebranding project and oversee brand strategy.
• Manage agency relationships to deliver creative solutions.
• Oversee media strategy and social media execution.

Skills

Leadership

Creative Ambition

Job description

The role:

Reporting into the Marketing Director, The Head of Brand will lead the TalkTalk brand team. You will be responsible for a project to reimagine the TalkTalk brand, implementing a complete rebrand across all touchpoints including what we look like as a brand and how we talk. You’ll be our brand guardian, responsible for how our brand shows up internally and externally.

You’ll support the Marketing Director in setting our brand strategy and oversee brand media plans to outshout our share of voice and drive maximum efficiency and effectiveness. You will oversee idea generation, creative execution and evaluation across all brand channels TTL including campaigns and always on social media

Key KPI’s for this role are brand recognition, brand consideration, share of ad awareness>SOV, demand, and sales.

Key areas of responsibility:

• Brand guardianship – Responsible for how the brand shows up internally and externally including tone of voice and brand look & feel

• Agency relationship management – work closely with our agency team to ensure they deliver best in class creative solutions on time and in full

• Strategy & planning – Responsible for the development of the brand strategy and marketing plan to meet our brand objectives

• Campaign development – Responsible for the overseeing of idea generation and execution of best-in-class campaigns developed by the agency

• Media strategy – Responsible for overseeing the brand media strategy to ensure we outshout the competition and maximise effectiveness

• Social Media – Oversee the social media strategy and execution, developed by the Senior Social Media Manager

• Leadership – Motivate, inspire and energise a team to develop world class communications that will disrupt, cut through and drive consideration for TalkTalk

Must have

• A senior marketing leader, with experience managing teams

• Highly commercial, with experience working in a fast-paced trading environment

• Strong creative ambition, with a track record of delivering stand out creative

• Experience managing agency relationships

• Experience managing multiple internal and external stakeholders, with the ability to influence at executive level

As a recognised Top 50 Inclusive Employer in the UK, we know that diversity means success and innovation. We want our workplace to reflect the communities and customer we serve. Being inclusive is part of our DNA; we are all 100% human, and we create a culture where you can truly be yourself.

We’re also not your usual 9-5. We are a dynamic workplace and we want to talk to you about how you like to work.